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This article applies to selling in: United Kingdom

Required Information to Sell on Amazon

Providing Your Information to Amazon Payments Europe

In accordance with EU regulations, Amazon Payments Europe requires sellers to provide information about themselves and their business so that they can begin or continue to sell on Amazon and receive the proceeds of their transactions on Amazon EU Marketplaces.

To provide the required information, please sign in to Seller Central using the email address and password associated with your account. In order to provide this information, please select the Settings tab, then click on Account Info. From your Seller Account Information page, click on each section that is highlighted in red. This information will be used to open your Selling on Amazon payment account. We will contact you if any additional information is required.

Amazon Payments Europe knows that you care about how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. The Amazon Payments Europe Privacy Notice – Selling on Amazon demonstrates this.

Help is available throughout the process. See answers to frequently asked questions below. If you registered as a new seller, please take a look at the video tutorial below. It provides instructions for each step of the registration process.

Compliance

Why do I have to provide this information?

The verification of your identity is required by law for the use of a payment account. As per European Regulations and Laws, verifying your identity is required to allow you to use our payment service. You may need to provide us with certain information and/or documents as requested, in order to facilitate these checks.

What will happen if I do not provide the required information?

You will eventually be unable to use your Selling on Amazon payment account. Therefore, you will not be able to sell on Amazon if the information is not provided.

What happens if I do not want to accept the business agreements?

Accepting the Amazon Payments Europe – Selling on Amazon user agreement and the Amazon Services Europe Business Solutions agreement is a condition of registering for the service. If you do not agree to these terms, you will not be able to register for your Selling on Amazon payment account, which will result in removal of your selling privileges on the Amazon EU marketplaces.

What is the difference between a Private Person and a Business?

If you are registering as a Private Person, you are doing so in the context of a private activity. Registering as a Business seller means that you are acting in the context of a commercial or professional activity. Most of the time, Business sellers are registered legal entities. However, you may also act as sole proprietor without being registered as a company depending on the local requirements that apply to your activity. In this case, please make sure that you register as a Business and choose the appropriate option in the drop-down menu.

Note: If you are a Sole Proprietor established in the UK, please select the UK Sole Proprietor option. If you are a Sole Proprietor established outside the UK, please register as a Business.

What is meant by "a legal representative of the business"?

A legal representative is a person who is authorised by your business to act on its behalf (for instance, accepting Terms & Conditions, opening a payment account, etc.). The representative may be an owner of the business or someone who has been granted specific powers. When you enter the legal representative's information, make sure that it exactly matches with the official documentation you send to Amazon Payments Europe.

When do I need to agree to the Acceptable Usage Policy (AUP)?

You are required to notify us at the time of accepting the Acceptable Usage Policy (AUP) if you wish to sell in one of the following categories, or before you list any product in one of the categories below, should this happen after the Selling on Amazon payment account has been opened:

  • Alcohol
  • Adult-oriented, erotic and sexual health products
  • Dietary supplements and nutritional products
  • Knives
  • Non-prescription drugs
  • Prescription and non-prescription eye wear

Amazon Payments Europe needs to perform additional verifications to confirm this information, and there may be a delay in completing the process. In order to select the relevant AUP category, you must follow the steps below:


  1. In Seller Central, click on Settings in the top right, and then Account Info.
  2. In the first grey box that appears at the top of the page, click on View or edit next to the option Amazon Payments Europe Acceptable Use Policy.
  3. Select the relevant category(ies). If you do not wish to sell in one of these specific AUP categories, no further action is required. If you do, please follow step 4.
  4. If you wish to sell in one of the above categories, you must inform us by selecting it in Seller Central. If you have selected the wrong category, please contact Seller Support.

Information Collection

What information am I required to provide?


  1. Private limited liability companies registered in the United Kingdom:
    • Current Appointments Report (CAR) dated from the past 90 day
    • Utility Bill, Bank Statement or Credit Card Statement in the name of the Business and dated from the past 90 days
    • Articles of Association
    • Memorandum of Association or Statement of Capital – this document displays the shareholders and the division of the shares

      The Companies House documents can be obtained from http://wck2.companieshouse.gov.uk/

  2. UK Partnerships: The documentation must come from Her Majesty’s Revenue and Customs (HMRC). These documents are not available on request from HMRC and you should be keeping a record of your correspondence with HMRC. The documents below are those that may be required:
    • HMRC correspondence: This document must contain the UTR number, name and business address of the partnership and maybe one of the following:
      • Letter reminding you to complete your Tax Return
      • Letter confirming the registration of the partnership with HMRC
    • Most recent Tax Return of the partnership: This must contain the UTR number, name and business address of the partnership
    • Utility Bill or Bank Statement, in the name of the business and dated from the past 90 days
    • Partnership Agreement: This document states who is involved in the partnership and what percentage of the partnership they are responsible for. It is not required to have the document on every partnership
  3. Sole Proprietors in the United Kingdom: You must provide the following documents from HMRC as a proof of Sole Proprietorship. Some of these documents are issued on a one-off basis, or they may be issued once in a year. In this case, you must provide the most recent HMRC document. They are as follows:
    • Self-Assessment Welcome letter: This is issued only once
    • Class 2 National Insurance Contributions bill
    • Certificate of registration for Value Added Tax (VAT)
    • Correspondence from HMRC acknowledging UTR number
    • Notice to complete Self-Assessment Tax Return
    • Utility Bill, Bank Statement or Credit Card Statement in the name of the Sole Proprietor or the Trading Name
  4. Registered Charity in the United Kingdom: You must provide all of the following documents at the time of registration:
    • Governing Document
    • Current Appointments Report
    • Charity Commission Report
    • Confirmed list of all the trustees – this must display their full name and date of birth
    • Utility Bill or Bank Statement dated from the past 90 days that is in the name of the Charity and has the registered address on it
  5. Individual sellers’ Points of Contact and Business Owners: You may be requested to provide the following documents:
    • Full valid passport
    • National Identity Card
    • Driver’s Licence (UK Citizens only)
    • Utility Bill, Bank Statement or Credit Card Statement addressed to the individual and dated from the past 90 days
  6. United States Incorporated (Inc. or Corp.) companies:
    • Articles of Incorporation: This must be issued once to the company
    • Certificate of Good Standing: This can be issued on request by the State Secretary’s Office – this document must be dated from the past 90 days
    • Operating Agreement
    • Utility Bill, Bank Statement or Credit Card Statement addressed to the business and dated from the past 90 days
  7. US Limited Liability Companies: The most recent of the following documents may be required:
    • Articles of Organisation
    • Certificate of Good Standing: This certificate can be issued on request by the State Secretary’s Office – this document must be dated from the past 90 days
    • Operating Agreement
    • Utility Bill, Bank Statement or Credit Card Statement addressed to the business and dated from the past 90 days
  8. US Sole Proprietors: The following documents may be required:
    • Fictitious Business Name Certificate: This is issued only once to the seller
    • Document from Internal Revenue Service (IRS): To prove that you are registered for paying tax on your earnings – this would most likely be a Tax Return
    • Utility Bill, Bank Statement, or Credit Card Statement addressed to the Sole Proprietor and dated from the past 90 days

Where can I get a copy of my business registration extract?

You can easily request a copy of your company’s registration extract online, by going to the website of your national or local company register. If you are registered in the UK, follow these steps to obtain the Current Appointments Report:


  1. Visit http://www.companieshouse.gov.uk.
  2. Click on the Find Company Information link on the right-hand side of the home page or navigate directly to http://wck2.companieshouse.gov.uk
  3. Enter your Company Name or Company Number and click on Search
  4. Select the Current Appointments Report option and click on Add to Order
  5. Complete your order by entering the appropriate login details. If you have not used this service before, you will need to register a free WebCheck user account.

Sole Proprietors and Partnerships, who do not have the required document issued by HM Revenue & Customs, can request one by calling HMRC at 03002003300, asking for "self-assessment department" and requesting Confirmation of Unique Taxpayer Reference letter. The letter may take two weeks to arrive in the post.

I entered some information and now the items listed in red changed. Why?

This means that Amazon Payments Europe needs more information to verify your identity. In some cases, additional identity information is required for your Selling on Amazon payment account, to comply with applicable legislation. Alternatively, you may have provided some information we were unable to verify so we need you to enter this portion of the information again.

How do I provide this information?

In order to provide the requested information, go to the Settings tab of your Seller Central account, and then click on Account Info. From the Seller Account Information page, click on each section that is highlighted in red. All addresses need to be entered in Latin characters.

How can I upload more than one document at a time?

Sometimes, we may require several documents from you, and this number may be greater than the number of fields present in Seller Central for you to upload the documents. If this is the case, you need to merge the documents into one document and upload it to Seller Central to review. In order to do this, you can follow one of the two methods explained below that we would recommend you to do:


  1. You can merge the scanned images into a Microsoft Word document and create a PDF document. The easiest way to do this is to insert JPEG images into the word document and then create the PDF document while saving the file as explained below:
    • Click on Insert on the toolbar at the top of Microsoft Word.
    • Click on Pictures and locate the file that you wish to add to the document.
    • Repeat the steps above with all the images that you wish to add to the document.
    • Make sure that all the images are on separate pages.
    • Click on File and select Save As, and select "PDF" as the document type to save.
  2. You can also use Adobe Acrobat to create a PDF.

Alternatively, while scanning the documents, you can opt to create a PDF document and scan the pages to create a single document.

What if I have to update my information?

From the Settings tab, click on Account Info and then, from the Seller Account Information page, click on each section that you want to update. If your information has already been verified, or the verification process has not yet started, you will be able to update your information. Any updates are subject to verification. Depending on our verification results, you may be asked to provide additional information.

Why can't I edit my information?

Information cannot be updated while it is being verified.

Can I save my information and complete the form later?

Yes. The Update Wizard will allow you to resume entering data at any step in the process. Make sure that you click on the "Submit" button on each screen after entering your information.

You will still be able to use Seller Central. However, if you do not provide your information within the specified time period, your selling privileges will be suspended. Your privileges will be reinstated once you have entered the requested data and your information have been verified.

I provided the information requested. Why has Amazon Payments Europe requested additional information from me?

During the verification process, we may determine that you are required to provide additional information. This information is required to complete your account registration.

How will I be notified if Amazon Payments Europe requires additional information?

If we require additional information, you will be notified via the email address provided at registration as well as via the notification field in Seller Central. You can also see what additional information is required by clicking on Account Info on the Settings tab. Look for the sections highlighted in red.

What should I do or who should I contact if my country of establishment is not an option in the drop-down list?

If your country of establishment is not in the drop-down list, Amazon Payments Europe is currently unable to support that country. Please check back in the future as Amazon Payments Europe is continuously expanding the list of supported countries.

What should I do if I am unable to upload my documents using the tool provided?

Contact Seller Support if you encounter problems while uploading documents.

I do not have one of the documents requested, what should I do?

If you do not have one or more of the documents requested, contact seller support. Make sure that you provide details about the documents you do not have when you contact us. We will then get in touch with you regarding alternative documents that we may be able to accept.

Why do my documents need to be dated within the past 90 days?

The validity period of certain documents is defined by the administration that issues such documents: for example, registration extracts are typically valid for three (3) months. After that, the information they contain is not guaranteed to be up-to-date.

For utility bills, in order to verify an address, we require the copy of the bill to be within the last three (3) months.

What language should I enter the information in?

You can provide the information in English or in the local marketplace language; for example, French, Italian, Spanish, or German.

Selling under Disbursement Limit

What is meant by Disbursement Limit?

When you complete the registration with Amazon Payments Europe, you may be able to start selling early. In this case, there is a EUR 15,000 disbursement limit that applies to your payment account. As you reach this limit, Amazon Payments Europe will verify your account information in order to lift this disbursement limit. During this process, we may contact you to provide additional information such as identity document, address proof, bank account ownership document, etc.

What happens if I cannot provide the information requested?

If you do not provide your information within the specified time period and prior to reaching EUR 15,000 of disbursements, your selling privileges will be suspended. Your privileges will be reinstated once you have entered the requested data and your information has been verified.

Information Validation

How long will it take to verify my information?

After we receive all of the required information, it will be verified as soon as possible, usually between 5–10 working days. If we need additional information from you after we have completed our verification, it may take another 5 to 10 working days from the time we receive the additional information to complete the process.

Am I allowed to sell while my information is being verified?

You may be allowed to start selling on Amazon while the information you have provided at registration is being verified, subject to certain limits. Depending on certain criteria, we may require that you provide all the required information and that this information is verified before we open your Selling on Amazon payment account. In this case, you will not be able to start selling on Amazon until the information you have provided is verified.

How can I appeal Amazon's decision to decline my application?

KYC decisions are final and are based on the information and documentation we have received from you.

Impact on selling on Amazon

What happens while my information is being verified?

You may be allowed to start selling on Amazon while the information you have provided at registration is being verified, subject to certain limits. Depending on certain criteria, we may require that you provide us with all the required information and that this information is verified before we open your Selling on Amazon payment account. In this case, you will not be able to start selling on Amazon until the information you have provided us is verified.

What happens to my orders if I have not provided the required identity information or if my information is pending verification?

If you have been allowed to start selling on Amazon immediately after registration, you can fulfil your existing orders while your information is pending verification, up to a certain limit. However, you should provide the required identity information as soon as possible, to avoid any constraints regarding your Selling on Amazon payment account.

Why has my application for a Selling on Amazon payment account been declined?

There are several reasons why we may have declined to open your account. It may be because we were unable to verify your identity as required by applicable legislation. Providing incomplete or inaccurate information is a common reason why verification may not be successful. If you feel your information should have been successfully verified and would like to appeal, contact Seller Support.

What will happen to my FBA inventory?

In the event that you are unable to open your Selling on Amazon payment account, you can ask to have your inventory returned to you.

I was unable to open a Selling on Amazon payment account; what happens to funds in my existing account?

If you are unable to open a Selling on Amazon payment account, your current funds will be disbursed to you as normal, but you will no longer be able to sell using your Amazon seller account.

Additional FAQs

What information do I need to provide in the document to prove ownership of the bank account?

Amazon Payments needs to verify the name and number of the bank account that you have registered with us. We do not need any transactional or credit card information. Document acceptance criteria:


  1. Account Number: The document must mention the account number and match a bank account that you have registered with Amazon Payments for disbursements.
  2. Account Holder’s Name: The name of the account holder must be mentioned in the document and it needs to match the name of the selling entity (for example, business name, name of the seller for private person).
    Note: Beneficial Owner’s (for example, shareholders) name will not be accepted for a business seller.
  3. Bank Name/Logo: The name and/or logo of the bank must be clearly visible in the document.
  4. Date: If the document issued date is available, it should not be past 180 days.

To protect your privacy, we recommend the following:


  1. Remove any transactional information or account balance details from the document if you do not want to share this information with us.
  2. Remove your credit card information (card number and/or transactional information) if it appears in the document.
  3. Please feel free to remove any other confidential information from the document. The document will be approved if the acceptance criteria (mentioned above) are met.

If I am selling from a country not supported by Amazon Payments for disbursement, what proof of bank account ownership should I provide?

If the country of establishment of a business or the country of residence of a private seller is not supported for disbursement by Amazon Payments, upload a bank statement of the bank in which the selling entity has a bank account. In this case, the document acceptance criteria would not include matching the bank account number on the uploaded document.

What should I do if I have a document that is not in any of the Amazon-supported Languages?

You may need to submit officially translated documents if they are not in any of the Amazon supported languages (English, German, French, Spanish, and Italian). See the Accepted Translated Documents Help page for further details.

When is the information I have provided verified by Amazon Payments Europe?

In certain cases we will verify all of the information you have provided when your account is created and updated, which may take a few days. During this time, you will be able to access your account in Seller Central and change or upload new listings. However, you will not be able to start selling on Amazon until all the verification has been completed. Most of the information we need from you will be outlined in the Seller Account Information page, although additional documents or information may be needed at a later date.

If we are able to open your Selling on Amazon payment account immediately when you register or update your account, you can start selling instantly, but a €15,000 disbursement limit will be applied to your account. If you reach this limit, your account functionality will be limited and your ability to sell on Amazon will be suspended. Please make sure that the information you have entered in Seller Central is complete and accurate so that the verifications can be done swiftly.

Why doesn't Amazon Payments Europe support my country of establishment?

Your country of establishment may not be currently supported and included in the drop-down list for various reasons, including international restrictions or our ability to process information and documents in specific languages. Please check back in the future as Amazon Payments Europe is continuously expanding the list of supported countries.

Why do I have to agree to the Terms & Conditions of Amazon Payments Europe?

In order to use the Selling on Amazon service, you need to open a payment account with Amazon Payments Europe. Accepting the Amazon Payments Europe Terms & Conditions is part of the registration process for your Selling on Amazon payment account.

Is there a fee for the Selling on Amazon payment account?

No, there are no fees associated with the opening or maintenance of the Selling on Amazon payment account. Amazon Services Europe account does charge a subscription fee for your Seller Account – this is the charge you currently see on your account and it will not change as a result of the update.

How does Amazon Payments Europe handle my data?

In order to comply with applicable law, Amazon Payments Europe is required to collect and verify certain information to open and maintain your Selling on Amazon payment account. Amazon Payments Europe will solely use your data in accordance with its Privacy Notice. Amazon Payments Europe knows that you care about how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. The Amazon Payments Europe Privacy Notice – Selling on Amazon demonstrates this.

Why can't I see the "Disburse Now" button in Seller Central?

As soon as we are able to open your Selling on Amazon payment account you will have access to the "Disburse Now" button in Seller Central. However, the "Disburse Now" button will disappear under two conditions: either the disbursement value is under 1 GBP or you have already clicked the button on the same day.

How is the Primary contact person defined?

The primary contact person is the person who has access to the Selling on Amazon payment account, provides the registration information on behalf of the account holder (the registered seller) and initiates transactions such as disbursements and refunds. Actions taken by the primary contact person are deemed to be taken by the account holder.

How is the Beneficial Owner defined?

Beneficial owners are natural persons who own or control the business through direct or indirect ownership over 20%/25% or more of the shares or voting rights of the business, or any other natural person who otherwise exercises control over the management of the business.

What does Amazon Payments Europe expect to receive as a "Letter of authorisation" for the Primary Contact Person?

Please note that it is necessary to provide this information in order for your account to be eligible for Selling on Amazon. We expect to receive a statement like the one below, or something comparable:

------------------------------------------------------------------------

+++++++++

[Letterhead of the company]

POWER TO ACT ON BEHALF OF THE COMPANY

The undersigned [name of Company here] (herein after, the "Company"), duly represented by (name and function) [add full name and function of the signatory here], confirms that [add full name of the Person of Contact here] is authorised to open a Selling on Amazon payment account with Amazon Payments, accept the User Agreement and other Policies, have access to the Selling on Amazon payment account, and initiate transactions in the name and on behalf of the Company.

Dated this

By:

------------------------------------------------------------------------

What should I do if I have 2 approved seller accounts/seller account + Web Store? Can I combine those verifications into a single one?

Each account is independent and therefore needs to undergo a separate verification. You can upload the same documents again.

I accepted the Business Solutions Agreement when I signed up to be a seller. Why do I have to do this again?

We made some structural changes to our European Marketplace, and we request that you accept the listed agreements because of those changes. As before, Amazon Services Europe S.à r.l. operates the Marketplace programme and provides the Selling on Amazon service. However, from now on the payments services will be provided by Amazon Payments Europe s.c.a. To reflect this change, we removed the payments terms from the Business Solutions Agreement and now have a separate Amazon Payments Europe User Agreement. As these are new agreements and formats, we ask that you accept the new and amended agreements including the Amazon Payments Europe Acceptable Use Policy.

Does Amazon have the right to change the agreement all of a sudden?

We are committed to maintaining a dynamic, safe and compliant marketplace for both customers and sellers. The changes to our agreements are a necessary step towards this goal. Therefore, we are requesting that all sellers accept the agreements so that we may continue to offer both customers and sellers outstanding products and services.

I already accepted the Business Service Agreement. What is different in this new agreement?

The biggest change is that we have simply moved the terms governing payments and payment processing to the Amazon Payments Europe User Agreement. We believe the other changes to the documents are minimal, but we encourage you to read the agreements closely so that you understand all of the terms.

The Amazon Payments Europe User Agreement now contains all relevant provisions for the Selling on Amazon payments services offered by Amazon Payments Europe s.c.a.

Before now, I only had one agreement. Why do I need to accept three different sets of terms now?

We appreciate that this can be frustrating, but even though there are three documents, the subject matter of the contracts, for example, the terms for Selling on Amazon and for payments, remains the same. Amazon Services Europe S.à r.l. continues to provide the Selling on Amazon service but from now on the related payments services will be provided by Amazon Payments Europe s.c.a. As part of this change, we removed the payment terms from the Business Solutions Agreement, and the Amazon Payments Europe User Agreement now contains all payments terms. This is why we ask you to accept the new and amended agreements including the Amazon Payments Europe Acceptable Use Policy.

What does the Business Solutions Agreement cover?

The Business Solutions Agreement contains the Terms & Conditions for Selling on Amazon, Fulfilment by Amazon, Services, and Product Ads.

I do not want to accept the new agreements. Who can I contact to discuss changes?

Unfortunately, the agreements have to be accepted as written. Our goal is to have a transparent programme that works for both sellers and Amazon.

If you have any questions on the overall process, we encourage you to contact Seller Support, but please be aware that they will be unable to waive any terms of the agreements.

 
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