In accordance with EU regulations, Amazon Payments Europe requires sellers to provide information about themselves and their business so that they can begin or continue to sell on Amazon and receive the proceeds of their transactions on Amazon EU Marketplaces.
To provide the required information, please sign in to Seller Central using the email address and password associated with your account. In order to provide this information, please select the Settings tab, then click on Account Info. From your Seller Account Information page, click on each section that is highlighted in red. This information will be used to open your Selling on Amazon payment account. We will contact you if any additional information is required.
Amazon Payments Europe knows that you care about how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. The Amazon Payments Europe Privacy Notice – Selling on Amazon demonstrates this.
Help is available throughout the process. See answers to frequently asked questions below. If you registered as a new seller, please take a look at the video tutorial below. It provides instructions for each step of the registration process.
The verification of your identity is required by law for the use of a payment account. As per European Regulations and Laws, verifying your identity is required to allow you to use our payment service. You may need to provide us with certain information and/or documents as requested, in order to facilitate these checks.
You will eventually be unable to use your Selling on Amazon payment account. Therefore, you will not be able to sell on Amazon if the information is not provided.
Accepting the Amazon Payments Europe – Selling on Amazon user agreement and the Amazon Services Europe Business Solutions agreement is a condition of registering for the service. If you do not agree to these terms, you will not be able to register for your Selling on Amazon payment account, which will result in removal of your selling privileges on the Amazon EU marketplaces.
If you are registering as a Private Person, you are doing so in the context of a private activity. Registering as a Business seller means that you are acting in the context of a commercial or professional activity. Most of the time, Business sellers are registered legal entities. However, you may also act as sole proprietor without being registered as a company depending on the local requirements that apply to your activity. In this case, please make sure that you register as a Business and choose the appropriate option in the drop-down menu.
A legal representative is a person who is authorised by your business to act on its behalf (for instance, accepting Terms & Conditions, opening a payment account, etc.). The representative may be an owner of the business or someone who has been granted specific powers. When you enter the legal representative's information, make sure that it exactly matches with the official documentation you send to Amazon Payments Europe.
You are required to notify us at the time of accepting the Acceptable Usage Policy (AUP) if you wish to sell in one of the following categories, or before you list any product in one of the categories below, should this happen after the Selling on Amazon payment account has been opened:
Amazon Payments Europe needs to perform additional verifications to confirm this information, and there may be a delay in completing the process. In order to select the relevant AUP category, you must follow the steps below:
The Companies House documents can be obtained from http://wck2.companieshouse.gov.uk/
You can easily request a copy of your company’s registration extract online, by going to the website of your national or local company register. If you are registered in the UK, follow these steps to obtain the Current Appointments Report:
Sole Proprietors and Partnerships, who do not have the required document issued by HM Revenue & Customs, can request one by calling HMRC at 03002003300, asking for "self-assessment department" and requesting Confirmation of Unique Taxpayer Reference letter. The letter may take two weeks to arrive in the post.
This means that Amazon Payments Europe needs more information to verify your identity. In some cases, additional identity information is required for your Selling on Amazon payment account, to comply with applicable legislation. Alternatively, you may have provided some information we were unable to verify so we need you to enter this portion of the information again.
In order to provide the requested information, go to the Settings tab of your Seller Central account, and then click on Account Info. From the Seller Account Information page, click on each section that is highlighted in red. All addresses need to be entered in Latin characters.
Sometimes, we may require several documents from you, and this number may be greater than the number of fields present in Seller Central for you to upload the documents. If this is the case, you need to merge the documents into one document and upload it to Seller Central to review. In order to do this, you can follow one of the two methods explained below that we would recommend you to do:
Alternatively, while scanning the documents, you can opt to create a PDF document and scan the pages to create a single document.
From the Settings tab, click on Account Info and then, from the Seller Account Information page, click on each section that you want to update. If your information has already been verified, or the verification process has not yet started, you will be able to update your information. Any updates are subject to verification. Depending on our verification results, you may be asked to provide additional information.
Information cannot be updated while it is being verified.
Yes. The Update Wizard will allow you to resume entering data at any step in the process. Make sure that you click on the "Submit" button on each screen after entering your information.
You will still be able to use Seller Central. However, if you do not provide your information within the specified time period, your selling privileges will be suspended. Your privileges will be reinstated once you have entered the requested data and your information have been verified.
During the verification process, we may determine that you are required to provide additional information. This information is required to complete your account registration.
If we require additional information, you will be notified via the email address provided at registration as well as via the notification field in Seller Central. You can also see what additional information is required by clicking on Account Info on the Settings tab. Look for the sections highlighted in red.
If your country of establishment is not in the drop-down list, Amazon Payments Europe is currently unable to support that country. Please check back in the future as Amazon Payments Europe is continuously expanding the list of supported countries.
Contact Seller Support if you encounter problems while uploading documents.
If you do not have one or more of the documents requested, contact seller support. Make sure that you provide details about the documents you do not have when you contact us. We will then get in touch with you regarding alternative documents that we may be able to accept.
The validity period of certain documents is defined by the administration that issues such documents: for example, registration extracts are typically valid for three (3) months. After that, the information they contain is not guaranteed to be up-to-date.
For utility bills, in order to verify an address, we require the copy of the bill to be within the last three (3) months.
You can provide the information in English or in the local marketplace language; for example, French, Italian, Spanish, or German.
When you complete the registration with Amazon Payments Europe, you may be able to start selling early. In this case, there is a EUR 15,000 disbursement limit that applies to your payment account. As you reach this limit, Amazon Payments Europe will verify your account information in order to lift this disbursement limit. During this process, we may contact you to provide additional information such as identity document, address proof, bank account ownership document, etc.
If you do not provide your information within the specified time period and prior to reaching EUR 15,000 of disbursements, your selling privileges will be suspended. Your privileges will be reinstated once you have entered the requested data and your information has been verified.
After we receive all of the required information, it will be verified as soon as possible, usually between 5–10 working days. If we need additional information from you after we have completed our verification, it may take another 5 to 10 working days from the time we receive the additional information to complete the process.
You may be allowed to start selling on Amazon while the information you have provided at registration is being verified, subject to certain limits. Depending on certain criteria, we may require that you provide all the required information and that this information is verified before we open your Selling on Amazon payment account. In this case, you will not be able to start selling on Amazon until the information you have provided is verified.
KYC decisions are final and are based on the information and documentation we have received from you.
You may be allowed to start selling on Amazon while the information you have provided at registration is being verified, subject to certain limits. Depending on certain criteria, we may require that you provide us with all the required information and that this information is verified before we open your Selling on Amazon payment account. In this case, you will not be able to start selling on Amazon until the information you have provided us is verified.
If you have been allowed to start selling on Amazon immediately after registration, you can fulfil your existing orders while your information is pending verification, up to a certain limit. However, you should provide the required identity information as soon as possible, to avoid any constraints regarding your Selling on Amazon payment account.
There are several reasons why we may have declined to open your account. It may be because we were unable to verify your identity as required by applicable legislation. Providing incomplete or inaccurate information is a common reason why verification may not be successful. If you feel your information should have been successfully verified and would like to appeal, contact Seller Support.
In the event that you are unable to open your Selling on Amazon payment account, you can ask to have your inventory returned to you.
If you are unable to open a Selling on Amazon payment account, your current funds will be disbursed to you as normal, but you will no longer be able to sell using your Amazon seller account.
Amazon Payments needs to verify the name and number of the bank account that you have registered with us. We do not need any transactional or credit card information. Document acceptance criteria:
To protect your privacy, we recommend the following:
If the country of establishment of a business or the country of residence of a private seller is not supported for disbursement by Amazon Payments, upload a bank statement of the bank in which the selling entity has a bank account. In this case, the document acceptance criteria would not include matching the bank account number on the uploaded document.
You may need to submit officially translated documents if they are not in any of the Amazon supported languages (English, German, French, Spanish, and Italian). See the Accepted Translated Documents Help page for further details.
In certain cases we will verify all of the information you have provided when your account is created and updated, which may take a few days. During this time, you will be able to access your account in Seller Central and change or upload new listings. However, you will not be able to start selling on Amazon until all the verification has been completed. Most of the information we need from you will be outlined in the Seller Account Information page, although additional documents or information may be needed at a later date.
If we are able to open your Selling on Amazon payment account immediately when you register or update your account, you can start selling instantly, but a €15,000 disbursement limit will be applied to your account. If you reach this limit, your account functionality will be limited and your ability to sell on Amazon will be suspended. Please make sure that the information you have entered in Seller Central is complete and accurate so that the verifications can be done swiftly.
Your country of establishment may not be currently supported and included in the drop-down list for various reasons, including international restrictions or our ability to process information and documents in specific languages. Please check back in the future as Amazon Payments Europe is continuously expanding the list of supported countries.
In order to use the Selling on Amazon service, you need to open a payment account with Amazon Payments Europe. Accepting the Amazon Payments Europe Terms & Conditions is part of the registration process for your Selling on Amazon payment account.
No, there are no fees associated with the opening or maintenance of the Selling on Amazon payment account. Amazon Services Europe account does charge a subscription fee for your Seller Account – this is the charge you currently see on your account and it will not change as a result of the update.
In order to comply with applicable law, Amazon Payments Europe is required to collect and verify certain information to open and maintain your Selling on Amazon payment account. Amazon Payments Europe will solely use your data in accordance with its Privacy Notice. Amazon Payments Europe knows that you care about how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. The Amazon Payments Europe Privacy Notice – Selling on Amazon demonstrates this.
As soon as we are able to open your Selling on Amazon payment account you will have access to the "Disburse Now" button in Seller Central. However, the "Disburse Now" button will disappear under two conditions: either the disbursement value is under 1 GBP or you have already clicked the button on the same day.
The primary contact person is the person who has access to the Selling on Amazon payment account, provides the registration information on behalf of the account holder (the registered seller) and initiates transactions such as disbursements and refunds. Actions taken by the primary contact person are deemed to be taken by the account holder.
Beneficial owners are natural persons who own or control the business through direct or indirect ownership over 20%/25% or more of the shares or voting rights of the business, or any other natural person who otherwise exercises control over the management of the business.
Please note that it is necessary to provide this information in order for your account to be eligible for Selling on Amazon. We expect to receive a statement like the one below, or something comparable:
[Letterhead of the company]
POWER TO ACT ON BEHALF OF THE COMPANY
The undersigned [name of Company here] (herein after, the "Company"), duly represented by (name and function) [add full name and function of the signatory here], confirms that [add full name of the Person of Contact here] is authorised to open a Selling on Amazon payment account with Amazon Payments, accept the User Agreement and other Policies, have access to the Selling on Amazon payment account, and initiate transactions in the name and on behalf of the Company.
Each account is independent and therefore needs to undergo a separate verification. You can upload the same documents again.
We made some structural changes to our European Marketplace, and we request that you accept the listed agreements because of those changes. As before, Amazon Services Europe S.à r.l. operates the Marketplace programme and provides the Selling on Amazon service. However, from now on the payments services will be provided by Amazon Payments Europe s.c.a. To reflect this change, we removed the payments terms from the Business Solutions Agreement and now have a separate Amazon Payments Europe User Agreement. As these are new agreements and formats, we ask that you accept the new and amended agreements including the Amazon Payments Europe Acceptable Use Policy.
We are committed to maintaining a dynamic, safe and compliant marketplace for both customers and sellers. The changes to our agreements are a necessary step towards this goal. Therefore, we are requesting that all sellers accept the agreements so that we may continue to offer both customers and sellers outstanding products and services.
The biggest change is that we have simply moved the terms governing payments and payment processing to the Amazon Payments Europe User Agreement. We believe the other changes to the documents are minimal, but we encourage you to read the agreements closely so that you understand all of the terms.
The Amazon Payments Europe User Agreement now contains all relevant provisions for the Selling on Amazon payments services offered by Amazon Payments Europe s.c.a.
We appreciate that this can be frustrating, but even though there are three documents, the subject matter of the contracts, for example, the terms for Selling on Amazon and for payments, remains the same. Amazon Services Europe S.à r.l. continues to provide the Selling on Amazon service but from now on the related payments services will be provided by Amazon Payments Europe s.c.a. As part of this change, we removed the payment terms from the Business Solutions Agreement, and the Amazon Payments Europe User Agreement now contains all payments terms. This is why we ask you to accept the new and amended agreements including the Amazon Payments Europe Acceptable Use Policy.
The Business Solutions Agreement contains the Terms & Conditions for Selling on Amazon, Fulfilment by Amazon, Services, and Product Ads.
Unfortunately, the agreements have to be accepted as written. Our goal is to have a transparent programme that works for both sellers and Amazon.
If you have any questions on the overall process, we encourage you to contact Seller Support, but please be aware that they will be unable to waive any terms of the agreements.