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This article applies to selling in: United Kingdom

Join Amazon Handmade

The Amazon Handmade category only contains products that are handmade by artisans.

To join Amazon Handmade, review the category requirements, and if your products meet those guidelines, apply here. If you have already been approved to register, follow the steps below to sell in the Handmade category with your existing Amazon seller account.

Sellers with a Professional selling plan

If you are an approved seller with a Professional selling plan who has been invited to register for Amazon Handmade, simply open your registration email and click Register Now and follow the steps to log in.

Sellers with an Individual selling plan

If you are an approved seller with an Individual selling plan who has been invited to register for Amazon Handmade, follow these steps:

Step 1: Determine whether you need to migrate your account to the latest Selling on Amazon programme.

  1. From Seller Central, select the Settings drop-down and then click Account Info
  2. On the Seller Account Information page, in the Your Services section, click Manage
  3. On the Modify Selling Plan page, if you see the text "Migrate to the latest version of Individual Selling on Amazon account" and a Learn More button, you will need to migrate your account to the latest Selling on Amazon version before you can upgrade to a Professional plan. To migrate your account, click the Learn More button and follow the steps on the next page.
  4. Once you complete the migration process, you will go back to the Modify Selling Plan page. Go to Step 2.

Step 2: Upgrade your account to a Professional selling plan.

  1. From the Modify Selling Plan page, click the Upgrade button next to "Click on upgrade to learn about the benefits of becoming a Professional".
  2. Review the terms on the next page, and then click Proceed to Upgrade. You will be returned to the Your Services page, and a message will appear indicating that the upgrade process has begun.
  3. Once you upgrade to a Professional selling plan, the Professional selling plan subscription fee is waived for Amazon Handmade artisans. See Amazon Handmade Fee schedule for more information.

Listing requirements

If you are currently selling handmade items in a different category on Amazon, and those items meet the criteria for Amazon Handmade, you can relist them in Amazon Handmade once you have registered. However, these items can only be listed in one category; you will need to delete the original listings for all the products that you would like to relist in Amazon Handmade. When you relist in Amazon Handmade, use a new seller SKU, you cannot re-use SKUs. This means the sales history and customer reviews associated with those items will not be saved. Learn more about how to delete listings.

Handmade Guidelines

Amazon Handmade is a store with handcrafted products, made by Artisans. Amazon uses an application process to add new Artisans to the Handmade category to ensure that customers are able to buy with confidence.

Below, you will find a list of eligibility and product requirements that all Artisans must meet in order to sell products in the Handmade category. We have also included some additional information on other Amazon policies and how we are working to protect the integrity of the Handmade category.

Note: Approval is currently required to sell in the Handmade category. To request an approval, go here.


The following types of Artisans and groups of Artisans may apply to sell on Amazon Handmade:

  • You are an Artisan working alone.
  • You are an Artisan who works with a small group of family members or employees to create your products. We prefer that these groups consist of no more than 20 members.
  • You are part of a collaborative groups of Artisans; for example, Cooperative, Non-Profit or Charity. Below are some additional details regarding who is eligible.
    • Cooperative – a group of Artisans united to meet their common economic, social and cultural needs.
    • Non-Profit Organisation (NPO) – these are groups dedicated to furthering a particular social cause or advocating for a shared point of view.
    • Non-Government Organisation (NGO) – these groups are dedicated to furthering a particular social cause or advocating for a shared point of view.
    • Social Enterprise – these are organisations with the goal of empowering and supporting collectives and communities of Artisans making one-of-a-kind, handmade products. For example, a social enterprise organisation creates one-of-a-kind designs and works with communities of Artisans across their region to help with the creation and production of their final product.

If you are part of a collaborative group, you will need to provide us with a link to any online documentation providing us with details regarding your organisation.

If you are part of a group, and it’s not listed above, we will evaluate your application on a case-by-case basis.

Category Guidelines

All products listed as Handmade must adhere to Amazon selling policies, as well as the following Amazon Handmade guidelines:

  • Products must be designed and produced by you, your small group of family members, or employees.
  • Products must not be mass produced; this means products cannot be produced in large quantities by an automated mechanical process. Outsourcing of production is prohibited.
  • We permit use of hand tools and light machinery; machinery should be used by you in your home studio or workspace.
  • We strongly encourage you to do your own printing; however, we also realise that some products, such as prints of your artwork or types of stationery products, are sent to an outside printing company due to the cost of the machinery. We will consider this option as long as you are creating the designs and completing the final steps in the production process. Refer to our category-specific guidelines for more details.
  • We will allow you to hand alter premade items; for example, we will allow you to apply your own designs to blank t-shirts or mugs.
  • We do not allow digital or downloadable products, food or grocery items (pet treats are only allowed in the U.S.), or electronics in the Amazon Handmade store.

We also reserve the right to update our Handmade Guidelines.

Copyright, Trademark and other related policies

In addition to the Amazon Handmade guidelines, you are required to comply with all Amazon selling policies and agreements.

Amazon does not allow listings that violate the intellectual property rights of brands or other rights owners. See below and in the Amazon Intellectual Property Policy for more information.

  • Copyright – a copyright protects original works of authorship, such as videos, films, songs, books, musicals, video games, paintings, etc. Generally, copyright law is meant to incentivise the creation of original works of authorship for the benefit of the public. To receive copyright protection, a work of authorship must be created by an author, and must have some amount of creativity. If you are the author of an original work, then you typically own the copyright in that work.
  • Trademark is a word, symbol or design, or a combination of same (such as a brand name or logo) that a company uses to identify its goods or services and to distinguish them from other companies’ goods and services. To put it another way, a trademark indicates the source of goods or services. Generally, trademark laws exist to prevent customer confusion about the source of goods or services.

We recommend registering with Amazon Brand Registry

Amazon Brand Registry helps Artisans protect registered trademarks on Amazon and creates an accurate and trusted experience for customers. Currently, brands must have a registered trademark to be eligible for enrolment in this programme.

Protecting Handmade Integrity

Amazon reserves the right, at its sole discretion, to remove a product from any Amazon Handmade category. We will notify the impacted Artisan regarding the removal, and the impacted Artisan will have the option to appeal this decision. Notifications will be sent to the Artisan via Seller Central, and will include details on what is needed by Amazon to conduct an audit, as well as the time frame in which the Artisan will need to provide Amazon with this information.

Note: If your product is not handmade, you can still add a product to your inventory in other categories.

Listing requirements

All listings must adhere to our Handmade listing guide, including but not limited to our Title, Image and Product Description Standards. Refer to our listing guide about when and how to use customisations for your products.

All listings must also comply with Amazon’s listing policies. To find out more, refer to Category, Product and Content Restrictions.

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