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This article applies to selling in: United Kingdom

Customisation Programme Terms for Sellers

These terms supplement your seller agreement and apply to your use of features Amazon makes available to enable the listing, sale, and fulfillment of customizable products (the “Customization Program”).


Registration is required to participate in the Customization Program. For more information, click here.

Customization Data

You, Amazon customers, or other third parties may make available images, illustrations, graphics, designs, fonts, text, or other content in connection with the Customization Program (“Customization Data”). If you receive an order for a customizable product that includes a third party’s Customization Data, you may use that Customization Data solely to fulfill that order, and may not retain it after the order has been fulfilled. You agree to verify that any Customization Data complies with the Customization Program Terms and Conditions, including that it does not infringe any third-party intellectual property rights or any Amazon policies (including policies for Restricted Products and Prohibited Content).

You represent that you have all necessary rights to any Customization Data that you make available to us, and that your Customization Data does not infringe any third-party intellectual property rights or any Amazon policies (including policies for Restricted Products and Prohibited Content). In addition to the rights and licenses you grant Amazon to Your Materials, you also authorize Amazon to enable customers to share images of products using Customization Data through websites, mobile applications, and other online points of presence.

Misuse of Product Customization

You are not allowed to list the following products under the Customization Program - personal computers, laptops, computer towers, video game consoles, or tablets. This includes the refurbishing of the aforementioned base products.

When customers shop for customizable products on Amazon, they expect these products to be made-on-demand using the personal choices entered during the purchase process. Each custom field (for example, text input, image upload, or configuration option) the customer encounters when creating a customized product must serve the purpose of furthering the customization of the customer desired product. Any attempt to manipulate custom functionality in a manner which circumvents existing Amazon policies, or misrepresents customized products is prohibited. Prohibited behaviors include, but are not limited to:

  • Offering warranties: You are not allowed to offer any warranty (your own, third party, or a manufacture’s) as a customization option.
  • Bundling: You are not allowed to offer add-on products that do not further customize the item. For example, if you are offering a custom phone case, you cannot offer additional charging cords or other off-the-shelf accessories.
  • Listing with a manufacturer’s UPC: Due to the nature of customization fundamentally changing the manufacturer’s item, you are not allowed to use a manufacturer’s UPC when creating an ASIN. You can either enter your own unique GS1-certified UPC or you can apply for a GTIN Exemption.
  • Offering free promotions: You are not allowed to offer free items as a form of customization. For example, if you are offering a standard car stereo, you cannot ask if the buyer would like a free air freshener as your customization. Your base product must have an element of customization.
  • Offering “yes/no” as a customization: If you chose to use text or product configurations as your customization, you are not allowed to offer a customization that is a value of "yes/no". This type of value does not add to the customization of an item.

Violations and misuse of the custom feature set might result in loss of the custom feature set with the inability to reinstate.

For more context and guidelines, see the Amazon Custom Listing Guide.

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