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This article applies to selling in: United Kingdom

About Amazon Vine

Amazon Vine invites the most trusted reviewers on Amazon to post opinions about new products to help their fellow customers make informed purchase decisions. Amazon invites buyers to become Vine reviewers, also known as Vine Voices, based on the insightfulness of the reviews they published on their Amazon purchases. If you participate, you can provide free units of your products for this selected group of Vine Voices to post customer reviews for the products you submit. You can build awareness of your product, boosts the sales of your slow and cold start ASINs, and helps customers make informed decisions about new products you offer by participating in Vine.

Here are some prerequisites to participate in Vine:

  • You must be a Professional Selling Partner
  • You must be identified as a brand owner
  • You must have eligible FBA offers
  • You must be an authorised brand representative in the Amazon Brand Registry for the item that you want to enrol

Once your enrolment is complete, Vine Voices will have the opportunity to request your enrolled products to review. You will be charged 140 GBP enrolment fee once per parent ASIN after the first Vine review is published. You will not be charged a fee if the enrolled product does not receive any reviews within 90 days of enrolment.

In order to be eligible, the items you enrol must meet the eligibility requirements here, including the following criteria:

  • Be of a brand that you are authorised to represent in the Amazon Brand Registry
  • Have fewer than 30 reviews on the product detail page
  • Have a buyable FBA offer in "New" condition
  • Not be an adult product
  • Have already launched at the time of enrolment
  • Have available inventory
  • Have an image and a description

In addition to our general restrictions, products are excluded from Vine for the following scenarios:

  • The products require to bundle multiple products for delivery or review.
  • The products require the reviewers to separately order another product in order to conduct a review.
    Note: Accessories for widely-owned products are permitted such as, cases for popular mobile phones can be enrolled, but you must not enrol an ink cartridge that requires a specific printer or a replacement battery that only works in a particular camera.
  • The products do not correspond to the exact product listed on the FBA offer.

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