All sellers are expected to adhere to the following policies when listing products on Amazon. Seller offences and prohibited content can result in suspension of your Amazon account.
Misuse of the Amazon selling website
As a community, all sellers are able to access and use the
Amazon selling website. If a seller uploads excessive amounts of data repeatedly, or
otherwise uses the website in an excessive or unreasonable way, it can create a
disproportional load on the website and impair the ability of other sellers to easily
access and use the website.
Seller code of conduct
Amazon enables you to reach hundreds of
millions of customers. We strive to ensure a fair and trustworthy buyer and seller
experience. At Amazon, we expect you to adhere to the code of conduct principles that
are outlined below.
Seller Code of Conduct Principles:
Adhere to all applicable laws and abide by
all Amazon policies.
Maintain current account information.
Never misrepresent yourself.
Always act in a manner that ensures a
trustworthy experience for Amazon customers.
Never list products that might cause harm
to Amazon customers.
Never engage in any misleading,
inappropriate or offensive behaviour. This applies to all your activities, including
but not limited to:
Information provided on your
Information provided in listings,
content or images
Communication between you and Amazon,
or you and our customers
Act fairly at all times. Unfair behaviour
includes, but is not limited to the following:
Behaviour that could be deemed as
manipulation or "gaming" of any part of the buying or selling experience
Actions that could be perceived as
manipulating customer reviews, including by directly or indirectly contributing
false, misleading or inauthentic content
Activities that could be perceived as
attempting to manipulate Amazon's search results or sales rankings
Actions that intentionally damage
another seller, their listings or their ratings
Only maintain one Seller Central account for each region in which you sell unless you have a legitimate business need to open a second account and all of your accounts are in good standing. Examples of a legitimate business justification include:
You own multiple brands and maintain separate businesses for each
You manufacture products for two distinct and separate companies
You are recruited for an Amazon programme that requires separate accounts