Successful sellers take the time to:
This includes exploring the breadth and depth of selection in each category and considering where their items would fit in the category's structure.
They identify the number of competitors, their size, selection, pricing and promotions in order to plan compelling and competitive offers.
Compare your product with similar products already selling on Amazon.
For example, do customers appear to be buying based on price or brand? Do the best-selling products ship for free or reduced rates?