Product page style guides

These guides will help you to list your products effectively on Amazon and maximise your sales. They are easy-to follow manuals with clear examples of “do’s and don’ts” and they provide information on everything you need to create a great product listing, for both content and discoverability, including:

• Product title
• Images
• Bullet points
• Product description
• Brand and manufacturer
• Model and part number
• What's in the box
• Variations
• Search terms
• Browse and refinements

The product detail page and all information on it will be used by all sellers. Do not include any information that is specific to your offers, such as price, quantity or condition. This information can be added during the offer listing process. In summary:

• Provide as much information as possible to help customers find your product and decide whether to buy it.
• Use only official product data. Do not include merchandising information such as price reductions.
• Do not include offer-specific information in the product information sections.
• Do not include any information that is specific to your offers, such as price, quantity or condition. This information can be added during the offer listing process.

Product information must be provided in the primary language of the marketplace in which you are submitting your listing. External translation providers can help if you don't speak the language of the Amazon marketplace where you want to sell.

To learn how to create variations using parent-child product relationships for Fashion products, please watch the Seller University video.

Click the links below to download a copy of the appropriate Style Guidelines for the category in which you sell products.