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This article applies to selling in: United Kingdom

Watches

Amazon limits the addition of sellers in the Watches category to ensure that customers are able to buy with confidence from all sellers on Amazon.

While our site-wide selling guidelines still apply, please note the additional requirements for the Watches category.

Seller requirements

  • You must be signed up for a Professional selling plan on Amazon.
  • You must have an inventory greater than one product in this category.
  • You must have a return shipping address in the local country or provide free shipping.
  • You must be able to provide local language support for Customer Service in the locale in which the sale is intended.
  • Your own company website is not required, but it is helpful to use for review during the application process.
  • You must provide acceptable documentation (e.g. valid invoices) and other information that we request about the products that you intend to sell.

The below material is for informational purposes and you should not take it as a substitute for legal advice. We encourage you to consult your legal counsel for any concerns about the laws and regulations concerning your product. This material only reflects the position at the date of writing and requirements across the EU and in the UK may change – particularly in light of the developing position with Brexit. You should refer to current UK Brexit guidance about your products (see below) to learn more about changes that may affect you following the end of the transition period.

EU Requirements

Product requirements

  • The products that you sell must be new, not used.
  • All products must be intended for sale in the EU and comply with all applicable EU laws and regulations (as well as any applicable local laws).
  • Each product must have one of the following:
    • A valid barcode that is registered and associated with the product, or
    • Barcode exemption, or
    • Be enrolled in the Brand Registry Programme
    Note: If the manufacturer of your product does not issue EANs or UPCs, you can contact Seller Support to request an EAN or UPC exemption. If you are the brand owner, you can apply for the Amazon Brand Registry to get GCIDs that are unique to your products.
  • All products need to comply with EU REACH regulation.
  • If you plan to list branded products, Amazon reserves the right to ask the seller for invoices of those products in order to guarantee the quality of the product during the evaluation of the application. If the seller cannot provide the invoice to Seller Support, Amazon reserves the right to decline the application request.
  • Local hallmark legislation for precious metals applies and must be respected in order to sell Jewelery.

For watches containing precious metal to be sold in Germany and France, Hallmarks are also required, except for those containing less than 30 g silver or less than 3 g of gold.

Image requirements

You will find a comprehensive list of all of Amazon’s image standards that are specific to your product category in the corresponding style guide. Please read the Watches Style Guide carefully as the images that you upload for the Watches category must conform to these standards.

Next steps

If you are able to meet all of the requirements above, please click the button to request approval to sell.

Request approval

UK Requirements

Product requirements

  • The products that you sell must be new, not used.
  • All products must be intended for sale in the UK and comply with:
    • all EU laws and regulations (including applicable marks and labels) as well as national UK requirements if first made available in the UK on or before 31 December 2020; or
    • UK laws and regulations if first made available in Great Britain (England, Scotland and Wales, “GB”) after 31 December 2020; or
    • EU laws and regulations under the Northern Ireland Protocol if first made available in Northern Ireland (“NI”) after 31 December 2020 (see “Northern Ireland” section below).
  • Products that are first made available in the EU or UK on or before 31 December 2020 can continue to circulate until they reach their end user and do not need to comply with the changes that take effect from 1 January 2021. You can retain evidence of when products were first made available in the UK or EU by keeping documents including contracts of sale, invoices, and documents concerning the shipping of goods for distribution.
    Note: The UK Government has passed legislation which provides that for certain products CE marking will be accepted in GB until 1 January 2022, and that additional means of affixing the UKCA mark will be accepted until 1 January 2023. See the “BREXIT: UK Government Guidance” section below for more details on the new requirements and transitional measures.
  • Each product must have one of the following:
    • A valid Barcode that is registered and associated with the product, or
    • Barcode exemption, or
    • Be enrolled in the Brand Registry Program
    Note: If the manufacturer of your product does not issue EANs or UPCs, you can contact Seller Support to request a UPC Exemption. If you are the brand owner, you can apply for the Amazon Brand Registry to get GCIDs that are unique to your products.
  • All products first made available in the UK or EU on or before 31 December 2020 need to comply with EU REACH Regulation. Products first made available in GB after 31 December 2020 will need to comply with an amended version of the REACH Regulation which will apply to chemicals as a result of the REACH etc. (Amendment etc.) (EU Exit) Regulations 2019/758. Products first made available in NI after 31 December 2020 will continue to need to comply with the EU REACH Regulation under the Northern Ireland Protocol (see “Northern Ireland” section below).
  • If you plan to list branded products, Amazon reserves the right to ask for invoices of those products from the seller in order to guarantee the quality of the product during the evaluation of the application. If the seller cannot provide the invoice to Seller Support, Amazon reserves the right to decline the application request.
Note: If you want to sell watches containing precious metal in the UK, regulations on Hallmark identification marks apply to any product containing more than 1 g of gold, 7.78 g of silver, 0.5 g of platinum or 1 g of palladium. These products must carry hallmarks in order to be sold in the UK. For more information, please visit http://www.assayoffice.co.uk/our-services (web page in English). During the application process, the Hallmark certification released by the Assay Office may be requested from the Seller. If the seller cannot provide the certificate, Amazon reserves the right to decline the application request.

Image requirements

You will find a comprehensive list of all of Amazon’s image standards that are specific to your product category in the corresponding style guide. Please read the Watches Style Guide carefully as the images that you upload for the Watches category must conform to these standards.

Next steps

If you are able to meet all of the requirements above, please click the button to request approval to sell.

Request approval

Northern Ireland

Please note that different rules will apply in NI from 1 January 2021 as a result of the Northern Ireland Protocol. In particular:

  • You should ensure that products meet all applicable EU requirements, including REACH.
  • You should ensure that ECHA has been notified, as required by EU REACH and CLP.
  • Northern Irish businesses that are currently downstream users or distributors may have obligations in relation to chemicals traded from GB to NI.
  • Northern Irish businesses may also have obligations to notify GB authorities if placing highly regulated goods in GB.
  • “Qualifying Northern Ireland goods” will be able to be sold in GB under unfettered access rights. The UK Government is issuing guidance on how this will work.

BREXIT: UK Government Guidance

The UK Government has released guidance on the sale of chemicals in the UK from 1 January 2021, including on REACH and CLP (as well as Biocides, Prior Informed Consent and Pesticides or Plant Protection Products).

We encourage you to review this guidance (linked below), alongside any other specific UK Government Guidance that applies to your product. You should consult your legal counsel if you have questions about how the laws and regulations apply to your products from 1 January 2021.
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