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This article applies to selling in: United Kingdom

Amazon Selling Coach

Amazon Selling Coach offers personalised recommendations to guide you in maximising your effectiveness as a seller. As we identify opportunities, we will notify you in several ways.

Individual sellers: This feature is available to sellers with Professional selling plans.

We are always looking for ways to help you increase your selling success on Amazon. The Amazon Selling Coach feature offers personalised notifications to guide you in maximising your effectiveness as a seller. As we identify selling opportunities for you, we will notify you in the following ways.

Amazon Selling Coach in Seller Central

Find this feature on your seller account home page. More information is available on the Selling Coach page.

Email recommendations

To learn how to verify your Amazon Selling Coach email address and notification preferences, see Setting Your Notification Preferences. You can also find all of your Amazon Selling Coach emails on the Amazon Selling Coach communications page.

Amazon MWS

Recommendations can be downloaded in bulk from Amazon Marketplace Web Services (MWS). Learn more.


Amazon Selling Coach notifies you about the following types of opportunities. For a more detailed list of notifications, from Seller Central, select Reports, then Amazon Selling Coach, then click the Email Settings tab.

Inventory Opportunities

Based on your recent inventory and sales data, certain products that you offer may have lower than optimal stock. Now would be a good time to consider restocking, to avoid running out of stock and risking pre-fulfilment cancellations. (Our inventory projections are based on your sales over the past seven days.)

Product Opportunities

Increase your selection on Amazon by adding listings for these products, which customers have recently shown interest in and which have limited availability on Amazon. You can set your recommendation preferences to include or exclude brands, categories or specific products. Since you have listed similar products in the past, we want to let you know of this customer interest and help you identify valuable growth opportunities for your business.

Global Selling Opportunities

Make your products available to customers internationally through Amazon Marketplace global selling programmes. Your products may be listed in other marketplaces to expand the number of customers who view your products.

Fulfilment Opportunities

We want to make you aware of a high level of customer interest in products you offer that currently are not offered through Fulfilment by Amazon (FBA). If you offer these products through FBA, they may become eligible for free delivery, Amazon Prime or other FBA benefits that customers love.

Low Price Opportunities

Many sellers have told us that they would like to be informed when there are comparable offers with lower prices. The Match Low Price feature considers the lowest price currently available for active listings on Amazon.

Listings to Fix

Our experience shows that complete listings are easier for customers to find, evaluate, and purchase:

  • Failed Listings: If an attempt to create a new listing fails, you can review and fix listing errors by using the Fix Failed Listings tool.
  • Suppressed Listings: If a listing does not meet certain standards, it may be hidden (or suppressed) from search and browse. To identify and fix suppressed listings, use the Manage Inventory tool.
  • Listing Quality: If your listings have quality alerts, you can use the Improve Listing Quality tool to add missing information.

Preferred language for your notifications

You can choose which email recommendations you receive and in which language you want to receive them.

To learn about Selling Coach > Intro to Selling Coach, watch this Seller University video:

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