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This article applies to selling in: United Kingdom

Enhance your listings

Customers search and browse on Amazon using specific product details. If your listing information is incomplete or incorrect, it might affect your product discoverability and conversion.

Our category-specific Style Guides provide information on everything that you need to create a high-quality product listing.

The Listing Enhancements tool suggests opportunities to improve product sales and glance views by adding essential product information to your listing. Automatically detected enhancement opportunities are shown in your Seller Central account under Inventory > Manage Inventory > Listing Enhancements.

Enhance listings in bulk from your Manage Inventory

Note: If you use feeds to add or edit your product listings, you can still use the Listing Enhancements tool to make changes. However, you must also update your feed files. If you do not update your feed files, any changes that you submit through the Listing Enhancements tool might be overwritten by subsequent feeds.
  1. Under Inventory, select Manage Inventory.
  2. Select Listing Enhancements in the horizontal menu.
    Note: The Listing Enhancements feature is visible only if the enhancement opportunities are identified. If no enhancement opportunities are available, this link will not be visible to you.
  3. View all the enhancements on the main Listing Enhancements page, or click Enhancement type to filter by specific type of listing enhancement opportunity.
  4. There are three ways to enhance your listings:
    1. Enter missing information in the Enhancement column using the editable cells or drop-downs and click Save.
    2. Enter missing information in bulk by selecting multiple items that require the same enhancement. Then, click Enhance "n" Listings (where "n" stands for the number of selected items), and submit a value in the Enhance multiple listings pop-up field.
    3. Enter missing information for items that are not available in the editable grid (Option a) or in bulk (Option b) by clicking Edit and navigating to the Edit Product Info page. In Edit Product Info, the missing details will be highlighted.

Enhance listings using the Listing Quality and Suppressed Listings Report

  1. Go to Inventory Reports. (Under Inventory, select Inventory Reports.)
  2. From the Select Report Type drop-down menu, select Listing Quality and Suppressed Listings Report.
  3. Choose Report Format as Excel (New).
  4. Click Request Report to download the report.
    Note: It can take up to 45 minutes for this report to run.
  5. Click Download once the Listing Enhancements report is complete.
  6. Open the report and update "Corrected Values" under Enhancement Opportunities tab and check "Valid Values" in the Data Definition tab.
  7. Save the report with changes.
  8. Go to Inventory > Add Products via Upload.
  9. Click the Check and Upload your Inventory File tab and scroll down to "Step 2 – Upload File".
  10. Select File type: Listing Quality and Suppressed Listings File.
  11. Click Choose File and browse to your saved Listing Quality and Suppressed Listings Report.
  12. Click Upload. It may take up to 24 hours for this report to be updated.
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