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This article applies to selling in: United Kingdom

Ink or toner style guide

To provide a great customer experience, sellers have to ensure that the product title, brand name, images, feature bullets and product description accurately describe the ink or toner product being listed. Failure to follow Amazon’s listing guidelines could result in the removal of your listings or the loss of your selling privileges on Amazon. Please follow the below listing specifications as closely as possible. Refer to Selling ink or toner cartridges for details about category requirements and how to categorise your ink or toner products on Amazon.

Product title

A good title should be descriptive enough for a customer to make the purchase based on the information in the title alone. Avoid marketing content (free, exclusive, bonus, stylish, lightweight, heavy duty, etc.) or use the title field to list hardware compatibility. Pay attention to title formats listed below for Remanufactured, Refilled and Compatible products to ensure appropriate usage of brand names.

Same-Brand Ink or Toner Cartridge in Retail Packaging

[OEM Brand] + [Series Name] + [Model Name] + [Product: Ink or Toner Cartridge] + ([Colour(s)], [#-Pack], if app) + "in Retail Packaging"

Examples:

  • HP + 02 + Ink Cartridge + (Black, 5-Pack) + in Retail Packaging = HP 02 Inkjet Cartridge (Black, 5-Pack) in Retail Packaging
  • Brother + TN-350 + Toner Cartridge + (Black) + in Retail Packaging = Brother TN-350 Toner Cartridge (Black) in Retail Packaging

Refilled Ink or Toner Cartridge

[Third Party Brand] + "Refilled" + [Product: Ink or Toner Cartridge] + "Replacement for" + [OEM Brand] + [Series Name] + [Model Name] + ([Colour(s)]e[#-Pack], if app)

Examples:

  • LD Products + Refilled + Ink Cartridge + Replacement for + HP + 02 + (Black, 5-Pack) = LD Products Refilled Inkjet Cartridge Replacement for HP 02 (Black, 5-Pack)
  • Office 66 + Refilled + Toner Cartridge + Replacement for + Brother + TN-350 + (Black) = Office 66 Refilled Toner Cartridge Replacement for Brother TN-350 (Black)

Remanufactured Ink or Toner Cartridge

[Third Party Brand] + "Remanufactured" + [Product: Ink or Toner Cartridge] + "Replacement for" + [OEM Brand] + [Series Name] + [Model Name] + ([Colour(s)], [#-Pack], if app)

Examples:

  • LD Products + Remanufactured + Ink Cartridge + Replacement for + HP + 02 + (Black, 5-Pack) = LD Products Remanufactured Ink Cartridge Replacement for HP 02 (Black, 5-Pack)
  • Office 66 + Remanufactured + Toner Cartridge + Replacement for + Brother + TN-350 + (Black) = Office 66 Remanufactured Toner Cartridge Replacement for Brother TN-350 (Black)

Compatible Ink or Toner Cartridge

[Third Party Brand] + "Compatible" + [Product: Ink or Toner Cartridge] + "Replacement for" + [OEM Brand] + [Series Name] + [Model Name] + ([Colour(s)], [#-Pack], if app)

Examples:

  • LD Products + Compatible + Ink Cartridge + Replacement for + HP + 02 + (Black, 5-Pack) = LD Products Compatible Ink Cartridge Replacement for HP 02 (Black, 5-Pack)
  • Office 66 + Compatible + Toner Cartridge + Replacement for + Brother + TN-350 + (Black) = Office 66 Compatible Toner Cartridge Replacement for Brother TN-350 (Black)

Brand name

Do not use trade names or brand names in a way that would mislead customers about the source of your product. Only original ink or toner cartridges can use the Original Equipment Manufacturer (OEM) brand name. Refilled, remanufactured and compatible products should list the remanufacturer or “Generic” as the brand name.

For example, if the product title is Sophia Global Remanufactured Ink Cartridge Replacement for HP 61 (2 Black), the brand name should read:

  • by Sophia Global

    or

  • by Generic

Images

Upload individually or as batches in zip files through Seller Central.

Primary images should be jpeg or tiff, at least 1000 pixels by 1000 pixels, and up to 3000 pixels by 3000 pixels to take full advantage of zoom.

Images for branded ink or toner should display the actual product in front of a package, and both should be on a white background. Images for non-branded ink or toner should display only the actual product on a white background. If the product is white, use a drop shadow to offset it.

You can use up to eight alternate images, and we recommend doing so. Alternate images should feature the product in use as well as close-ups of important features.

If you encounter difficulties creating or uploading good images that meet these specifications, contact us using the "Help" link found at the bottom of most Seller Central pages.

Feature bullets

Basic guidelines

Bullet Description Example
1 Overall synopsis of product Black ink cartridge twin pack with Vivera technology
2 Included colours Included: 2 Black HP 02 inkjet cartridges
3 Major features Resists fading, smudging and bleeding
4 Minor features Print true-to-life photos and laser-quality text
5 Estimated page yield Estimated page yield: 1,320 pages (depends on printer and usage)

Write bullets in sentence case and with no period at the end. Each bullet has a maximum character limit of 256 characters, including spaces.

Product description

Be concise, honest and friendly. Focus on your product's unique properties. Don't mention competitors. Mention the best applications for the product. If the product has limitations (such as an expiry date), you can say so and focus on its selling points. Check spelling and grammar!

Use the Product description section when you want to list printers or hardware that your product is compatible with.

Note: As newer models become available, your information might be out-of-date if you don’t commit to making regular updates.

Also note other product limitations (such as potential set-up issues or common error messages that customers might encounter when using the listed cartridge with their printer).

Example: You'll want to have one of these to hand when that toner light starts flashing; just snap this black toner cartridge into place and you'll be up and running again. Compatible with Brother laser printer models HL-2040 and HL-2070N, the TN-350 has an expected lifetime yield of 2,500 pages (based on 5% coverage). Designed for optimal use with Brother name-brand consumables, its fine particles help produce the rich blacks and subtle shades of grey that help your pages look clear, legible and cleanly professional-looking.

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