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This article applies to selling in: United Kingdom

Advertise with Amazon

Advertising with Amazon can help you grow awareness of your brand and reach shoppers searching for products like yours.

With our cost-per-click advertising, you can manage your campaigns with our Campaign Manager tools and reports. You can see how much you’re spending for clicks on your ads, target keywords shoppers are using, and measure the impact of your campaigns. You can adjust your budget and bids at any time to test what’s working well, and to test new keywords.

Sponsored Products promotes the individual products you sell on Amazon. You choose which products to advertise, assign keywords or product attributes to target, and enter a cost-per-click amount. When a shopper searches for one or more of your targets, your ad is eligible for display. When shoppers click your Sponsored Product, they are taken to the product detail page of the advertised product. Learn more about Sponsored Products

Sponsored Brands increases awareness of your products. The ad creative you build includes a headline, logo, and product images. When shoppers click your Sponsored Brand, you can specify whether they will go to the Amazon Store for your brand, or any page that displays your products on Amazon. Learn more about Sponsored Brands

Feature Sponsored Products Sponsored Brands
Targeting Automatic, manual, keyword targeting, product targeting Manual, keyword targeting
Negative keywords Yes No
Campaign structure Campaigns, Ad groups, Ads, Keywords Campaigns, Creatives, Keywords
Budget options Daily budget Daily budget, Lifetime budget
Ad moderation No Yes
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