Sell on Amazon Sign in
This article applies to selling in: United Kingdom

Match Low Price

The Match Low Price feature helps you quickly and easily match the current lowest prices on Amazon for the products you offer. “Current lowest price” is based on your Manage Pricing details in Manage Inventory, which allows you to compare offers using the following variables:

  • Listing condition (based on the Condition Guidelines)
    • All listings, regardless of condition.
    • Only listings in the same condition. For example, New or Used.
    • Only listings in the same sub-condition. For example, Used-Like New or Used-Very Good.
  • Fulfilment method (whether fulfilment by Amazon or seller-fulfilled)
    • All listings, regardless of fulfilment method.
    • Only listings with the same fulfilment method as your listing.

Apply Match Low Price to single or multiple listings

Single listings


  1. Select Manage Pricing from the Pricing menu.
  2. Click on Match price in the Lowest Price + Shipping column of the listing you want to change. Alternatively, you can click on the Match low price button for the listing.

    The item price in the Price + Shipping column will update to match the total price in the Lowest Price + Shipping column.

  3. Click on the listing’s Save button to complete the price change.
  4. To revert the change, type your desired price in the box in the listing’s Price + Shipping column and click on the Save button.

Or


  1. Select Manage Inventory from the Inventory menu.
  2. Click on Match next to the Lowest Price in the Price + Shipping column of the listing you want to change.
  3. Click on the listing’s Save button to complete the price change.
  4. To revert the change, type your desired price in the box in the listing’s Price + Shipping column and click on the Save button.

Multiple Listings

Note: These changes apply only to the listings displayed on the same or current page. If your inventory listings span multiple pages, repeat the process for each page.

  1. Select Manage Pricing from the Pricing menu.
  2. Optional: Use the Search tool and Filters to narrow the number of listings that display.
  3. Select the box in the heading row of the inventory listings table to select all listings on the page. Review the selected rows and deselect any that you do not want to match to the current lowest price.
  4. Click on the Action on [number] selected button above the table of listings and select Match low price from the drop-down menu.
  5. A confirmation displaying the selected listings will open. Select Yes, continue.

    The item price in the Price+Shipping column will update to match the total price in the Lowest Price+Shipping column.

  6. Click on Save all to complete the price change.
  7. To revert the changes, adjust and Save each listing’s price individually or use inventory files to change prices in bulk.

Or


  1. Select Manage Inventory from the Inventory menu.
  2. Optional: Use the Search tool and Filters to narrow the number of listings that display.
  3. Select the box in the heading row of the inventory listings table to select all listings on the page. Review the selected rows and deselect any that you do not want to match to the current lowest price.
  4. Click on the Action on [number] selected button above the table of listings and select Match low price from the drop-down menu.
  5. A confirmation displaying the selected listings will open. Select Yes, continue.

    The item price in the Price + Shipping column will update to match the total price in the Lowest Price + Shipping column.

  6. Click on Save all to complete the price change.
  7. To revert the changes, adjust and Save each listing’s price individually or use inventory files to change prices in bulk.

Match Low Price

Match Low Price considers all active listings on Amazon, including products sold by Amazon. However, it might be unavailable for some listings for any of the following reasons:

  • Your shipping charge is equal to or greater than the lowest price.
    • For example, you list an item for £1,00 plus £3,00 shipping. Seller B lists the same item for 50 pence plus £2.50 shipping. Your shipping charge alone (£3.00) is equal to Seller B’s total cost (£3.00). Therefore, you cannot match the lowest price without first reducing your shipping charges.
  • The listing has an active sale.
    • Match Low Price does not consider offers with active sale events.
    • Either remove the sale or apply Match Low Price after the sale ends.
  • The listing does not have a shipping charge.
    • This might be because your listing is inactive.
    • This is not the same as configuring your pricing settings not to display shipping.

Shipping settings can also affect Match Low Price

  • If you configured your shipping settings based on price bands, shipping charges will not be displayed and Match Low Price will be based only on item price.
  • If you configured your preferences not to display the shipping charge, Match Low Price will be based only on item price.

How Match Low Price works

This example illustrates more about how Match Low Price works.

You have a listing for a product that is in “Used-Like New” condition. The listing is seller-fulfilled for a price of £26,00+£5,50 shipping (Listing 2 in the chart below). Your Customer Feedback rating is 93% and your handling time is 48 hours. There are three other listings on Amazon for the same product. Referring to the chart below, the current lowest price would be selected as follows:

  • Listing 1 (£29,00): Displays if your Low Price Comparison preferences are set to compare offers in all conditions and all fulfilment methods.
  • Listing 3 (£29,50): Displays if your Low Price Comparison preferences are set to compare offers in the same condition and all fulfilment methods.
  • Listing 4 (£30,00): Displays if your Low Price Comparison preferences are set to compare offers in the same sub-condition and same fulfilment method.
Listing Condition Sub-condition Fulfilment Method Item Price + Shipping Total Price
1 New -- FBA £28,00 + £1.00 £29,00
2 used Like New Seller £26,00 + £5,50 £31,50
3 used Very Good FBA £24,00 + £5,50 £29,50
4 used Like New Seller £25,00 + £5,00 £30,00

Sign in to use the tool and get personalised help (desktop browser required). Sign in


Reach Hundreds of Millions of Customers

Start Selling on Amazon


© 1999-2022, Amazon.com, Inc. or its affiliates