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This article applies to selling in: United Kingdom


The content below is for guidance only. Amazon reserves the right to remove any listing it considers inappropriate for sale for any reason.

Examples of Permitted Listings

Reminder: all listings and products must comply with all applicable laws and regulations.

You must be approved by Amazon to sell in these categories:

  • Jewellery
  • Gems
  • Precious metals (gold, silver, platinum and palladium) with the required hallmarks. Sale of precious metals over 1gm must be by weight.

Examples of Prohibited Listings

  • Precious metals that do not comply with applicable laws, including hallmarking legislation (see guidance below).
  • Precious metals over 1gm which have not been weighted with stamped weighing and measuring equipment with the required degree of accuracy.
  • Rough diamonds that do not comply with the Kimberley Process Certification Scheme.
  • Jewellery and imitation jewellery that do not meet REACH compliance requirements.

Note: Sellers who list prohibited items or content can have their selling permissions removed, either temporarily or permanently.

Hallmarking Requirements

  • Local hallmark legislation for precious metals applies and must be respected in order to sell Jewellery.
  • All precious metal (gold, silver, platinum and palladium) jewellery products must be marked with an approved hallmark (a physical mark stamped on the product specifying its standard of purity) unless it falls within a specific exemption – see the Hallmarking Act 1973 for further information.
  • Visual advertisements or technical promotional material of jewellery products must only use descriptions of hallmarks equivalent to the hallmark legally attributable to the product in question.
  • Gold jewellery products cannot be described as “8 carat gold”, “10 carat gold”, “333” or similar as these are not recognised finesses of gold in the UK – see guidance from the UK Assay Offices here for further information.
  • UK hallmarking authorities recognise EEA hallmarks applied prior to January 1, 2020, the ‘common control mark’ and UK hallmarks.
  • Failure to comply with hallmarking legislation can lead to sanctions, including a fine and/or imprisonment. See further information here.

Related Amazon Help Pages

Additional Useful Information

  • The Kimberley Process Certification Scheme is designed to prevent conflict diamonds from entering the mainstream diamond market. See further information here.
  • REACH regulates chemicals that come into contact with skin. See further information here (EU and NI) and here (mainland UK).

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