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Seller Fulfilled Prime

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Seller Fulfilled Prime is the Prime fulfilment programme that allows you to deliver Prime orders directly to domestic Prime customers from your own warehouse. By displaying the Prime badge, you are committing to fulfil orders with One-Day delivery at no additional charge for Prime customers and fulfil standard orders with no additional charge for non-Prime customers. After completing the Seller Fulfilled Prime trial period, your products will be shown with a Prime badge, increasing their visibility to millions of Amazon customers. Through this programme, you can ship your choice of products via an Amazon-approved carrier, such as Amazon Shipping, DPD or Royal Mail. Hermes drop-off is also available, but just for standard Prime orders. This will help you to meet the high bar for the Prime customer experience.

This programme is particularly recommended for your selection that is not suitable for FBA, as it gives these products the opportunity to be displayed with a Prime badge. Our Prime fulfilment solutions are complementary to each other. As your stock evolves, you can mix and match the types of SKUs you sell with the optimal fulfilment solution. When used in combination, the two Prime fulfilment options can make your entire product selection Prime.

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Why should I use Seller Fulfilled Prime?

Prime members are Amazon’s most loyal customers, and they like to purchase Prime products because of the many associated benefits: guaranteed delivery date, Lightning Deals and 24/7 customer service in the language of their marketplace. That is why getting your products into Prime translates into increased visibility and desirability for your products, and thus increased sales potential.

Other benefits of enrolling in Seller Fulfilled Prime include:

  • Reaching millions of loyal Amazon customers with increased visibility for your products thanks to the Prime badge
  • Competing more effectively for the Buy Box
  • Fulfilling orders from other channels easily.

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What is the cost of Seller Fulfilled Prime?

Prime-badged items are delivered the next day to Prime customers, with no shipping fee charged to the customer. The cost of Seller Fulfilled Prime is the cost of the required shipping label from approved carriers when purchased using Amazon Buy Shipping Services or through the Amazon Shipping website (if using Amazon Shipping).

Click here to view details about shipping pricing for Seller Fulfilled Prime.

For more details about Seller Fulfilled Prime carriers and to check which carrier may be suitable for you, visit the Seller Fulfilled Prime Carriers page.

For specific information about Seller Fulfilled Prime features, policies and tools, navigate to the topic using the table of contents listed below.

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