Valid Tracking Rate (VTR) measures how often you use valid tracking numbers on your orders. Amazon customers depend on tracking numbers to find out where their orders are and when they can expect to receive them. The Valid Tracking Rate (VTR) is a performance metric that reflects those expectations. Below are the requirements for Valid Tracking Rate:
We require a Valid Tracking Rate (VTR) of 95% or more over a rolling 30-day period measured on all your merchant fulfilled packages dispatched from China. We will measure the VTR for merchant fulfilled deliveries at a category level and per Amazon store (e.g. Amazon.co.uk). We may suspend merchant fulfilled offers in a category in that you do not reach a VTR of 95%. This will neither affect the merchant fulfilled offers in other categories nor your FBA offers. If any of your listings get suspended, you can submit a Plan of Action and apply for reinstatement by emailing firstname.lastname@example.org . If your appeal is approved, your merchant fulfilled listings in the affected category will be restored.
We currently support tracking information for these CN out carriers – 4PX, China Post, DHL eCommerce, JCEX, SFC, SF Express, Yanwen, Yun Express, WanbExpress, Chukou1, Fedex, UPS, TNT, DHL.
VTR only applies to seller fulfilled orders.
To calculate this metric, we take the number of packages you deliver with a valid tracking number and divide it by the total number of packages you have delivered and confirmed. VTR is expressed as a percentage. For example, if you confirmed delivery for 200 packages, and 190 of those packages delivered with Amazon integrated delivery service providers had a valid tracking number, your Valid Tracking Rate would be 95% (190 ÷ 200 = .95 or 95%)
We use promised delivery date to determine which orders are included in the performance metric. Your Valid Tracking Rate has a two-week latency period, which allows the data enough time to be statistically relevant.
The following items are not included in the VTR calculation:
From March 31, 2021, you can monitor your category level VTR in this dashboard here
Sellers are encouraged to use carriers from the following lists to deliver their packages as these carriers provide real-time tracking status to Amazon. This helps reduce buyer contacts and improve seller feedback ratings. The following carriers are integrated with Amazon for domestic deliveries: AO, Arrow XL, BJS, DPD, DX, DX FREIGHT, Fedex, GEL, GLS, Hermes, Panther, Parcelforce, Royal Mail, SWA, TNT, TUFFNELLS, UPS, Yodel
Please allow 72 hours for the report and metric to reflect any updates.
Before the delivery date, you can edit order tracking information.
Allow 72 hours for the report and metric to reflect the changes.
If you use Royal Mail 24®/48® to deliver your packages, then you must provide the unique parcel ID, located above the 2D barcode on the label. This will allow us to provide customers with a delivery scan event. If you are using a Royal Mail 24®/48® product that does not have a barcode, please ensure you contact your Royal Mail account manager, or contact Royal Mail here, to set up these services. You will not be able to dispatch confirm an order using a Royal Mail 24®/48® delivery method unless you provide the parcel ID.
Yes. If you are using a Royal Mail 24®, Royal Mail 48®, 1st Class or 2nd Class product that offers a delivery confirmation, Amazon will receive this once the product is scanned on delivery. This will provide visibility to sellers, customers and Amazon of delivery. If you are using one of these products without a barcode, please ensure you contact your Royal Mail account manager, or contact Royal Mail directly, to set up these services. You will not be able to confirm delivery of an order using a Royal Mail 24®, Royal Mail 48®, 1st Class or 2nd Class delivery method unless you provide the parcel ID.
Postage stamps are not a tracked service. If you are delivering your orders using an untracked delivery method, you are not required to provide us a tracking ID for domestic and cross-border deliveries.
You can dispatch confirm orders without a tracking ID for untracked delivery methods. Tracking IDs are required for all orders delivered with a tracked delivery method for delivery service providers integrated in Amazon systems. Additionally, you must provide us the tracking IDs from RM 24/48 delivery methods.
Providing valid tracking numbers can have a number of benefits:
No, you will not be able to dispatch confirm orders without inputting a delivery service provider name and delivery service. Delay in dispatch confirming orders can impact your Late Dispatch Rate (LDR) which may lead to account suspension (find more details here). Also, Amazon will automatically cancel orders when seven days have passed the expected dispatch availability date if you have not yet dispatched and confirmed the dispatch (find more details here).
Please refer to the Tracking FAQ in Seller Central.
Please use delivery service provider name as ‘Other’ and provide us the name of your non-integrated delivery service provider and delivery method. Please also provide us with the tracking information if available so that customers can still track their orders through the delivery service provider website. Orders sent through ‘Other’ delivery service providers will not be considered while calculating VTR performance.
If you use an integrated delivery service provider please ensure that you enter the tracking number correctly, and that you confirm the order according to the guidelines. Please refer to our Tracking FAQ Help page here for additional details. If you are unable to dispatch confirm despite entering a correct tracking number, please use ‘Other’ as the delivery service provider code (and provide appropriate delivery service provider and delivery method name) to dispatch confirm the order and contact Selling Partner Support for help.
If you do not provide a 95% VTR as required by the policy, all Merchant Fulfilled Network offers in the impacted category may be suspended. This will not affect the MFN offers in other categories or your FBA offers. If any of your listings get suspended, you can submit a Plan of Action and apply for reinstatement by emailing email@example.com . If your appeal is approved, your merchant fulfilled listings in the affected category will be restored.
You are expected to meet 95% VTR from April 19, 2021, meaning we will review the first 30 days’ delivery performance on May 19, 2021. From May 19, 2021, you may receive an email notification if your VTR does not meet 95% at the category level in the last 30 days. The impacted selection may be suspended in the category level if 95% in the last 30 days is not met. To reinstate suspended selection, you will need to submit a plan of action, which will need to be approved. If any of your listings get suspended, you can submit a Plan of Action and apply for reinstatement by emailing firstname.lastname@example.org .
For example, if you are a UK based seller delivering to customers in the EU, you are not required to provide tracking information unless you are using a tracked delivery method. When you select your carrier and delivery method, you will be prompted to provide the tracking ID if the delivery method is tracked.
In case you are using a tracked delivery method, we recommend you contact your delivery service provider and provide us the tracking IDs. If you are using an untracked delivery method, you are not required to provide us a tracking ID for domestic and cross-border deliveries.
If the delivery method receives at least one scan it will be considered valid for the purposes of measuring VTR.
Below are some of the carrier and delivery method combinations that provide a full track service for CN-out deliveries
|Carrier Name||Delivery Method Name|
|4PX-PostLink priority Registered Mail-Li|
|4PX-PostLink Standard Registered Mail-Li|
|4PX-PostLink Standard2 Registered Mail-Li|
|4PX-PostLink Economy Registered Mail-Li|
|4PX-PostLink Economy SRM Registered Mail-Li|
|4PX-PostLink priority Registered Mail-NOLi|
|4PX-PostLink Standard Registered Mail-NOLi|
|4PX-PostLink Economy Registered Mail-NOLi|
|4PX-PostLink Economy2 Registered Mail-Li|
|China Post||China Post EMS|
|China Post ePacket|
|China Post Registered Airmail|
|China Post e-Courier Packet|
|China Post e-Courier Priority|
|Chukou1||CK1 Super Line (built-in battery)|
|CK1 Super Line (general cargo)|
|CK1 Standard Line (built-in battery)|
|CK1 Standard Line (general cargo)|
|CK1 Economy Line (built-in battery)|
|CK1 Economy Line (general cargo)|
|CK1 Special Line with Sea Freight Service|
|CK1 Clothing Line|
|CK1 Large Item Line|
|DHL eCommerce||PLG-Parcel International Direct Goods|
|PLT-Parcel International Direct-Standard|
|PPS-Packet Plus International|
|SF Express||E-Commerce Registered Parcel-Standard|
|E-Commerce Registered Parcel-Economy|
|E-Commerce Registered Parcel-Special Line|
|E-Commerce Express Standard|
|E-Commerce Express Priority|
|E-Commerce Express CD|
|E-Commerce Registered Parcel-LA|
|E-Commerce Registered Parcel-LU Post|
|SFC||SFC Global Line-no battery|
|SFC Global Line-with battery|
|WANB EXPRESS||WANB EXPRESS|
|WANB Smart Track|
|WANB Post – Smart|
|Yanwen||Yanwen Direct Line Express General|
|Yanwen Direct Line Express Special|
|Yanwen Air Track Packet General|
|Yanwen Air Track Packet Special|
|Yanwen Air Register Mail General|
|Yanwen Air Register Mail Special|
|Yun Express||YunExpress Global Direct line (standard )-Tracked|
|YunExpress Global Direct line with Battery-Tracked|
|YunExpress Global Direct line non Battery-Tracked|
|YunExpress JP Direct Line|
|YunExpress DE SRM Direct Line|
|YunExpress ME Direct Line|
|YunExpress ME Direct Line-DDP|
|UPS Worldwide Saver|
|UPS Worldwide Expedited|
|JP International Express|
|US International Express|
Please refer to the Valid Tracking Rate FAQ Help page for more information.
Please refer to the Tracking FAQ Help page for more information about tracking numbers and tracking IDs.