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This article applies to selling in: United Kingdom

Qualify for Seller Guaranteed Delivery

Seller guaranteed delivery allows eligible sellers to display a guaranteed delivery date message on item detail and checkout pages for offers fulfilled with Premium Shipping options. Eligible sellers who elect to display a guaranteed delivery date message must:

  • Use only approved carriers with tracking capabilities to fulfil all orders displaying the guaranteed delivery date message. In UK, this includes tracking IDs from Royal Mail, MyHermes, Yodel, DPD, UK Mail and Parcelforce. For a complete list of approved carriers, click here. Provide full shipping cost refunds upon request when contacted by customers regarding late deliveries of orders displaying the guaranteed delivery date message.

Participation eligibility

Sellers must satisfy the following criteria to be eligible to show guaranteed delivery date messaging:

  • Have sold on Amazon for at least 90 days.
  • Have met a minimum order threshold of at least 10 orders in the past 30 days across all shipping options.

Sellers must also meet or exceed the following performance requirements for the trailing 30 days for all Premium Shipping options orders in order to establish and maintain eligibility for the Guaranteed Delivery Message:

  • A valid tracking ID for at least 94% of Premium Shipping orders.
  • An on-time delivery rate of at least 95% for Premium Shipping orders.
  • A cancellation rate of less than 1% for Premium Shipping orders.

View your Premium Shipping eligibility on the Performance page.

Enrollment into Seller Guaranteed Delivery is currently paused. If you meet the eligibility criteria and performance standards listed above, and wish to be added to the Seller Guaranteed Delivery enrollment waitlist, contact guaranteed-delivery-eu@amazon.com to enrol in the program.

Sellers whose performance metrics fall below the required levels will no longer be eligible to show guaranteed delivery date messaging on their products. Sellers whose metrics improve may be eligible to re-apply to show guaranteed delivery date messaging.

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