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This article applies to selling in: United Kingdom

Amazon Handmade: customised products

Customisable product listings offer customers an opportunity to personalise their product to their specifications beyond variation, and should be used when you are offering personalisation or multiple configuration options for your products.

As a Handmade seller, your ability to sell customisable products in the Handmade category is automatically enabled for you. However, if you want to sell customisable products outside of the Handmade category*, you will be required to register first.

* Customisable listings are not available outside of the Handmade category in Canada or Mexico.

When creating a customisable product listing, you can configure each product with up to 10 different customisation options, which are defined by you, using one of the three different customisation types:

  • List of options: Add a list of customised options (up to 20) for customers to choose from. For example, allowing a customer to select a shape, fabric or leg style for a table.
  • Text entry: Provide customers with a text entry box to use for engravings, monograms or any other word-related custom features.
  • Number entry: Provide customers with a number entry box to use for custom width, height, dimensions or quantity inputs.

An example of a customisable product using all three customisation types: You handcraft tables. You might have options for various table shapes, wood types, stain colours and leg styles. In addition, you offer different table heights and an option to identify how many table leaves are needed. And finally, you may offer to engrave a gift message on the underside of the table.

When should I offer customisation options versus variations?

Customisation options are used to provide an advanced shopping experience to customers, allowing them to customise a product to suit their specific needs. This can involve personalising an item such as engraving a name on jewellery, offering monogramming for towels, or when there are more than three configurable options that can all be customised (for example, style, material, colour, size).

We recommend creating a variation listing when you are offering items that are fundamentally the same, in terms of design or function. For example, candles offered in different heights and scents, or a coat offered in different colours and sizes. For more information, see Variation relationships overview.

Examples of when to use customisations

  • Configurations on a certain area of the product, such as pattern on the side of the sneaker and style of the belt buckle.
  • Personalisation such as monograms, engravings, personalised names or dates. In this example, we recommend adding a secondary product image with the font options clearly depicted.

FBA and customisations

Due to the customisation aspect of these products, all orders must be fulfilled by you, the seller. FBA is currently unavailable for customised products.

B2B Business pricing and customisations

Handmade sellers can use Business pricing for a customisable Handmade product, as long as Business sellers list the item with a Standard price and Business price. However, the only exception is, if there is an additional fee for an option, text, or number customisation, the Business customer will not be charged the additional fee. Therefore, it is recommended that you do not use Business pricing for customisable Handmade products where you are charging an additional fee for customisations.

List a customisable product

To list a customisable product:

  1. Create your listing first, as if it was not customisable.
  2. Once your listing is live and online, set your inventory to at least ‘1’ until your product has been enabled with customisation.
  3. Select Inventory, and then click Manage Inventory.
  4. Search for the listing that you want to configure, click the arrow next to Edit, and then click Add/Edit Customisation Information.
  5. Add or edit the customisation information.

For more information, see Listing a customisable product using Amazon Custom.

Frequently asked questions

Can I use a feed upload to list customisable Handmade listings?

No. This feature is not currently enabled.

Can I create an ASIN that is both standard and custom?

Yes, you will need to create two different ASINs, one standard ASIN and one custom ASIN. You can then create a parent-child relationship in which one of the children is customisable and the other child is not. To learn more about creating variations, see Use Add a Product to create variations.

Note: When creating parent-child relationships, existing reviews on current products will not be lost.

How do I disable customisations on a listing?


  1. In Seller Central, select Inventory, and then click Manage Inventory.
  2. Select Custom Products, and then Find your product.
  3. Click the arrow next to Edit.
  4. Remove customisation information.

How long does it take for newly-created listings to appear?

Newly-created listings typically appear on Amazon within 15 minutes, although some details and images might not appear for 48 hours. Customisations can take up to 36 hours to fully display on the detail page.

Why can’t I apply customisation to an ASIN?

You cannot enable customisation on a product that has more than one seller currently offering it. If there are multiple sellers offering a product and you would like to enable it for customisation, you must create a new product listing representing the unique customisation features that you offer on the product.

I have provided all the necessary information but the Customise Now button is not displaying. What should I do?

Ensure that your product quantity is set to a value greater than zero and that the ASIN is buyable. Additionally, ensure that there is only one offer on the ASIN, either active or inactive.

In the customisable enablement tool, what is the difference between editing the parent ASIN and editing the child ASIN?

If you edit the parent ASIN using the customisation enablement tool, your edits will copy over to all child ASINs.

If you edit the child ASIN, your edits will only occur on the specific child ASIN selected.

If you are configuring colour variations, we recommend you edit each child so that your preview image aligns to the correct colour of the product.

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