This article applies to selling in: United Kingdom

Determine variations for your products

If your products fulfill the following requirements, they are probably good candidates for a variation:

  • The products are fundamentally the same.
  • The products vary only in a few very specific ways.
  • Buyers expect to find these products together on a single product page.
  • Products could share a single title.

Examples of good variations:

  • Identical products that vary only by color.
  • A product that is available in different scents.
  • A product that is available in different sizes and colors.

If your products do not fulfill the following requirements, they are probably not good candidates for a variation:

  • There is only one variation of your product.
  • The products are fundamentally different from each other.
  • The products require completely different product descriptions.
  • The products cannot be described by a single product title.
  • A customer would not expect to find the products together on the product page.

Examples of bad variations:

  • Individual bath gel, shampoo, and scented powder (separate SKUs) that are the same scent.
  • Short sleeve and long sleeve t-shirts by the same manufacturer.
  • Dinner plates, salad plates, and soup bowls (separate SKUs) with the same pattern.
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