This article applies to selling in: United Kingdom
Determine variations for your products
If your products fulfill the following requirements, they are probably good candidates for a variation:
- The products are fundamentally the same.
- The products vary only in a few very specific ways.
- Buyers expect to find these products together on a single product page.
- Products could share a single title.
Examples of good variations:
- Identical products that vary only by color.
- A product that is available in different scents.
- A product that is available in different sizes and colors.
If your products do not fulfill the following requirements, they are probably not good candidates for a variation:
- There is only one variation of your product.
- The products are fundamentally different from each other.
- The products require completely different product descriptions.
- The products cannot be described by a single product title.
- A customer would not expect to find the products together on the product page.
Examples of bad variations:
- Individual bath gel, shampoo, and scented powder (separate SKUs) that are the same scent.
- Short sleeve and long sleeve t-shirts by the same manufacturer.
- Dinner plates, salad plates, and soup bowls (separate SKUs) with the same pattern.
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