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This article applies to selling in: United Kingdom

Personal Electronic Mobility (E-Mobility) Devices

Amazon’s policies require that Personal Electronic Mobility (E-Mobility) Devices sold via the Amazon website meet specified certification standards. In order to sell these products on Amazon, you must apply by submitting the following to eu-e-mobility@amazon.co.uk:

  • Company name
  • Seller/Vendor ID
  • Email address
  • Phone number
  • The EU marketplaces where you are listing your ASINs
  • A list of ASINs that you are applying to sell.

To speed up the process, please submit one application per family ASIN/variation/model number. For each ASIN or model number you wish to list, provide genuine product images or its packing showing:

  1. CE marking
  2. Name and address of EU-based manufacturer or registered trademark
    • EC Declaration of Conformity. We only accept Declarations issued by EU-based manufacturers or the official EU-based importer of the products.
    • (For hoverboards only) A certificate or test report from accredited laboratory, confirming that your product was tested according to the standards listed in the following table.

Product Certification Requirement
Hoverboards

EC Declaration of Conformity

+

UL 2272 - Note: Despite this certificate is not legally required by EU legislation, it is required by Amazon policy for selling Hoverboards
Other personal e-mobility devices EC Declaration of Conformity

You can find a list of external consultants who might help you with questions regarding regulatory requirements on the Europe Compliance Solutions page.

Important: There may be local legal restrictions in the country of sale relating to use of certain Personal E-Mobility Devices by customers on roads, footways, cycle lanes, or in other areas. Please ensure additional care is taken with detail page pictures and product descriptions not to encourage potentially illegal use by customers on roads, footways, cycle lanes, or in other areas.

In addition:

  • Products can be described as e-bikes, e-bicycles, e-cycles or pedelecs, only if they have pedals.
  • E-bikes and pedelecs cannot have more than 250 W power OR exceed a maximum speed of 25 km/h.
  • Products can only be described as e-scooters if they do not have a seat.
  • E-scooters cannot exceed the power and speed thresholds established by the local laws, as per the below chart:

Italy Spain France Germany UK Netherlands Poland Sweden Turkey
e-Scooters/electric Scooters maximum power up to 500W not applicable not applicable up to 500W up to 500W up to 400W not applicable up to 250W not applicable
maximum speed

up to 25 Km/h

***Note: products have to be equipped with a speed regulator

up to 25 km/h up to 25 km/h up to 20 km/h

Up to 15.5mph or

up to 25 km/h

up to 25 km/h up to 20 km/h up to 20 km/h up to 25 km/h

Personal E-Mobility Devices include the following product types:

Hoverboards

A hoverboard is a self-propelled two-wheeled electric device powered by an onboard battery pack with two wheels and a board between the wheels for the rider to stand and balance on. The user shifts his/her weight to move the device in the desired direction. There are no handlebars on self-propelled two-wheeled devices.

Monorovers/Electric unicycles

A monorover or an electric unicycle (E-Unicycle) is a self-propelled electric device powered by an onboard battery pack with one or two centrally located wheels with small platforms on either side for the rider to stand on during operation. The user shifts his/her weight to move the device in the desired direction. There are no handlebars on self-propelled two-wheeled devices.

Electric skateboard (e-skateboard)

An electric skateboard has four wheels and an added battery pack with a power system to aid riders with added torque while travelling. An electric skateboard may have a handheld remote control to allow the rider to control the device during use.

Electric scooter (e-scooter)

An electrical scooter is an e-mobility device with no seat for personal transportation, and may take a number of different forms, including foldable scooters and kickstand scooters.

E-mopeds and powered e-cycles

Rideable scooters with seat (mopeds) have two or three wheels and a maximum speed of up to 45 km/h. Powered e-cycles have an electric motor and pedals for assistance, with maximum speed of up to 25 km/h. Both are used for personal transportation.

Self-balancing personal transport

A self-balancing transport device may have one or two wheels. These devices are powered by a rechargeable battery pack and use the shifting weight of the rider for balance. Common examples of self-balancing transport devices include Segway-branded products and OneWheel-branded ones.

Electric bicycle (e-bike, e-bicycle)

An electric bicycle, also called an e-bike, is a two-wheeled device used for personal transportation. Resembling an analog bicycle, these products have an added battery and a power system to aid the rider with added torque when traversing elevated or rough terrain.

Electric tricycle (e-trike, e-tricycle)

An electric tricycle is equivalent to an electric bicycle, with the exception of an additional wheel.

Electric quadricycle

A quadricycle is a four-wheeled light electric vehicle with a maximum speed of up to 45 km/h and is used for personal transportation.

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