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This article applies to selling in: United Kingdom

What happens to my price if ...

Prices change automatically within the minimum and maximum prices (optional) that you set. If you did not set a maximum price, Automate Pricing will protect customer trust on your behalf by ensuring that your offers are not priced significantly higher than recent prices so that your offers remain eligible to become the Featured Offer (Buy Box). To help you understand how Automate Pricing works, this table describes what happens to your rule or price under certain circumstances.

Event Result
I establish a higher than / lower than Buy Box rule, then I win the Featured Offer (Buy Box) Your rule will stop repricing once you are the Featured Offer (Buy Box) price. When there are multiple Featured Offers (multiple Buy Box), your rule will also stop repricing if you are one of the Featured Offers.
I establish a higher than / lower than lowest price rule, then I am the lowest price

Your rule will ensure you keep your pre-defined increment below the second lowest price. For example, if the second lowest price rises from £20 to £22, and your rule beats the lowest price by £0.50, then your price will change to £21.50.

The Featured Offer / Lowest Price falls far below my minimum price (for example, my rule is beat Featured Offer by £0.10 and my minimum price is £20. The Buy Featured Offer price is £19)

Your price will reach your minimum level. For example, if your rule is beat Buy Box by £0.10 and your minimum price is £20, when the Featured Offer goes to £19, your price will remain at £20.

I and another seller using Automate Pricing both have pricing rules on the same ASIN

Your price will settle to the final level dictated by your rule and the other seller's rule. For example, if you and the other seller both have the rule "Stay below the lowest price by £0.10", your minimum price is £10, and the other seller's minimum price is £10.50, rather than trigger numerous price changes in small increments, your price will go to £10.40, and the other seller's price will go to £10.50.

I am the only seller on an ASIN and I implement a Featured Offer (Buy Box) / Lowest Price rule Your price will not change until there is a relevant offer on the ASIN.
I remove my minimum or maximum price via another method, such as a feed upload, Manage Pricing, or Manage Inventory, or I update my minimum price or maximum price to an invalid amount Your pricing rule is paused for that SKU, and your price remains at the last price before the pricing rule was paused. To restart the rule, go to Automate Pricing, select the rule, and select Resume to restart the rule for the SKU.
I stop repricing a SKU Your price remains at the last automatically repriced value until you resume running the pricing rule, or you change the price via another method, such as feeds, Manage Pricing, or Manage Inventory.
I delete a pricing rule Your prices remain at the last automatically repriced value until you change them via another method, such as feeds, Manage Pricing, or Manage Inventory.
I change a rule and save it All SKUs associated with that rule are repriced according to the new logic. This process can take up to 1 hour.
I assign a used SKU to a Featured Offer (Buy Box) rule

Your SKU will not change price. Automate Pricing does not currently support the used Featured Offer (Buy Box).

I assign a SKU to a Featured Offer (Buy Box) /Lowest price rule but did not set a maximum price since it is optional (for example, my rule is beat Featured Offer by £0.10 and my minimum price is £20.00. The Featured Offer price is £50.00)

Your price will be set based on your rule parameters. In this example, your price will be £49.90.

I use Build International Listings (BIL) to synchronize prices across marketplaces and use Automate Pricing in the source marketplace

Your automated price change in the source marketplace will synchronize to your target marketplaces. For example, imagine you set up BIL to synchronize a price from the source marketplace of Germany to the target marketplace of France, and you set a "match Buy Box" rule on the SKU in Germany. If your automated rule changes your price in Germany from £18.99 to £17.99, your price for France will also change from £18.99 to £17.99.

I use Build International Listings (BIL) to synchronize prices across marketplaces and use Automate Pricing in the target marketplace Your automated price change in the target marketplace will disconnect your BIL connection on that SKU in that target marketplace, the same as if you changed price in your target marketplace via Manage Inventory. For example, if you set up BIL to synchronize a price from the source marketplace of Germany to the target marketplace of France, and you set a "match Buy Box" rule on the SKU in France, once your price changes in France, the SKU will no longer synchronize price changes from Germany. You can re-synchronize by removing the SKU from Automate Pricing, then removing the SKU from your BIL Exclusion list.
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