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This article applies to selling in: United Kingdom

A+ Content FAQ

How do I get access to create A+ content?

This feature is only available to Professional sellers who have been approved as brand owners via the Amazon Brand Registry process, as well as emerging brand owners who are part of certain managed selling programmes such as Launchpad and Amazon Exclusives. After you’ve been approved, you’ll be able to add A+ content only to products that are part of your approved brand catalogue.

Why should I add A+ content to my listings?

You can use this opportunity to answer your customer’s most common questions by providing relevant product details. These details may help drive more rapid buying decisions and reduce the likelihood of having products returned.

Can I add comparison charts to my content?

Yes. You now have access to six additional modules:

  • Comparison Chart
  • Single Image and Sidebar
  • Four Image Highlights
  • Single Image and Specs Detail
  • Single Image and Highlights and
  • Image and Light Text Overlay
You can find these modules on the Select new module page when you add a module to your A+ template.

Is there a fee for creating content?

No, we do not charge any fee for adding A+ content. If we implement a fee for new types of A+ content in the future, we will make an announcement in the A+ Content tool ahead of time so that you know about any change, and your existing content will not be impacted.

I received an error message that an ASIN has a retail contribution. Why is that?

This message means that the ASIN already has A+ content contributed by a retail vendor at Amazon. We are currently unable to give you access to add A+ content to these ASINs.

I received an error stating that ‘The ASIN referenced by this SKU is not recognised as part of your brand’.

This message means that the ASIN is not being properly mapped to your brand. This is usually caused by inaccurate listing data on the ASIN. You can update the data by selecting Edit on that ASIN in your Manage Inventory tools in Seller Central. The brand name listed on the ASIN does not match the brand name as approved by Amazon’s Brand Registry. These need to match 100%. Adding spaces or hyphens will lead to a mismatch.

If you still receive this error after verifying these data points, please contact Brand Registry for assistance.

Does the current product description remain on the ASIN after adding A+?

No, the A+ content will hide the current plain-text product description. Ensure that your A+ content includes all the necessary details from the plain-text product description field if you feel that they are needed. Even though the plain-text product description is not shown, it is still best practice to make sure that changes you make to the EBC product description text are also reflected in that field as well on the Manage Your Inventory page.

Can I publish my content to ‘From The Manufacturer’ on the detail page?

No, this section is reserved for A+ content from retail vendors. A+ from sellers is displayed in the Product Description section of the detail page.

Do I have to fill the entire template with images and text?

No, the templates represent the maximum amount of content that you can upload. You can leave image or text boxes empty and still produce quality content. We do suggest that you include both images and text to achieve the desired result of providing the buyer with the most thorough content.

Am I required to submit image keywords when I upload an image?

Yes, you are required to submit image keywords, also known as alt-text, when uploading images. Image keywords should consist of a simple sentence describing the image (for example: ‘Blender on kitchen counter next to fruit, yoghurt, orange juice and a smoothie glass’). Image keywords do not appear on the product detail page, but are available on screen reader applications used by customers with visual impairments to learn more about your products. They also help your product appear in search.

Why am I getting an error that says ‘Remove the following keywords from your content before submitting’?

All text entered in A+ Content, including text in text boxes, image keywords and text embedded in images is subject to both automated and manual review and validation against a list of prohibited keywords and keywords that may be prohibited in certain contexts. When A+ Content systems detect one or more prohibited keywords in your content, A+ Content will prevent you from submitting until the words have been removed. Search your text boxes, image keywords and text embedded in your images for the keywords used while uploading your product images. Remove the text and resubmit by clicking Preview > Submit.

What ASINs can I add content to?

You can publish content to all ASINs that you own as a registered brand owner in Amazon Brand Registry and have an offer for. If the ASIN has A+ content contributed by an Amazon retail vendor, you will not be able to add or edit content.

How many submissions can I have at once?

The system allows you to have 20 pending submissions in review at one time.

Do I need to know SKUs, or can I apply A+ to products at the ASIN-level?

You previously needed to use the SKU to publish A+ (previously Enhanced Brand Content) to a product in Seller Central. Now, you can use the ASIN.

Should I edit the parent ASIN or child ASIN?

You can apply A+ to parent and/or child ASINs within an ASIN family, and across ASIN families. To apply A+ to ASINs, after creating A+ content, add any ASIN from an ASIN family to the search box in the ASIN management section to find all of the ASINs in a family, then select the ASINs that you want and click to Apply content.

My content is not being displayed on the detail page – what should I do?

Look at your A+ Content dashboard to ensure that the content has already been reviewed. If the content status is rejected and the status is Not Approved, revise and resubmit your content. If the content is approved, check the Applied ASINs. If your ASIN shows Error, click Details to see the error message. If your content is not available on the detail page even after 24 hours of your last activity (date and time) and the content status is Approved and the ASIN status shows Published, a technical error has likely occurred during the publishing process. This can often be resolved by resubmitting your content to restart the publishing process. If this does not help, please contact Amazon Selling Partner Support to report the issue.

Will my image size vary when I upload them?

Your images will be resized to fit the maximum sizes listed next to each template box if they are too large. But the images will not be resized if they are smaller than the template limits. You can crop and scale your images directly in the tool.

Once I have submitted my content, how long will it take to appear on the detail page?

Your contribution will generally be approved or rejected with necessary revisions outlined in the rejection reason within seven working days of submission into our systems, although review may take longer during peak periods. During this time, your submission will show as In Review in your A+ Content dashboard. If approved, your submission will generally appear on the detail page within 24 hours after it is published.

Can I edit or delete content that I submitted for an ASIN?

Yes, you can make edits to the content in the A+ Content page accessed from the Advertising tab in Seller Central. Search for the ASIN in the search box and, from the ASIN details page, click on the active A+ content. You can edit the content and resubmit for approval. The submission will go through the moderation process again, but your existing content will stay on the detail page of all applied ASINs until your new submission is approved. To delete content that you have previously submitted from one or more applied ASINs, remove the ASINs from the Applied ASINs section of the Content detail page in Seller Central.

Can I begin my page and finish it later?

Yes. Make sure that you save your work as a draft before you exit the application, or your work will be lost.

Can I use HTML on this tool?

No, we do not allow HTML content.

What should I do if I see ‘reduce KB size’ when I preview my content?

Our system has a maximum size limitation for the content that you submit. This is a system requirement that cannot be overridden, so you must fix it before submitting. If you receive this error, then you probably need to reduce the file size of the images that you attempted to upload, or reduce the number of images added. All templates can have content added to every slot and still remain within the size limit if you adjust the image file size properly.

Can I copy content from one ASIN to another?

Yes. Once your A+ content is approved, you can apply it to multiple ASINs and the content will be published on the detail pages of the applied ASINs. You can also duplicate the A+, make edits and apply the new A+ to other ASINs.

Is this the same as Amazon Business Enhanced Content?

No, the Amazon Business Enhanced Content tool lets you upload separate file documents to the detail page. The A+ Content tool lets you enhance your product description with additional rich media assets.

What is the purpose of the A+ Recommendations presented on the landing page of the A+ Content Manger?

The curated set of A+ Recommendations are intended to help identify high traffic ASINs within your catalogue that don’t currently make use of A+ content. Adding A+ content to an ASIN helps Customers engage with the product features, educates them about your products, and gets them excited about your Brand, which are key to driving purchases and growing brand awareness. We will present up to 18 individual A+ Recommendations that can be viewed in sets of three by using the left/right arrow buttons. When you click Create A+, it will initiate the content creation workflow with the designated parent ASIN pre-populated for you. You can simply select the intended modules, add content for each module, and then submit the content for publication. You can easily modify the ASINs associated with a given set of content by selecting the ASIN Management tab in A+ Content Manager. If you’re not ready to take action for a given Recommendation, you can use the Dismiss function to hide that item for 30 days.

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