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This article applies to selling in: United Kingdom

Make your products eligible for Deals

A Lightning Deal is a time-bound, promotional offer where an item is featured for a limited number of hours, usually four to twelve hours (varies per marketplace), on the Amazon Deals page. Featuring an item as a Lightning Deal may help increase sales and it may also be an effective way to reduce your inventory.

A 7-Day Deal is a time-bound, promotional offer where an item is featured for a limited number of days on the Amazon Deals page. Featuring an item as a 7-day Deal may help increase sales and reduce your inventory

To be eligible for Deals, you must be a Professional Seller with at least five Seller Feedback Ratings per month and an overall rating of at least 3.5-stars. Additionally, products must meet these criteria:

  • Have a sales history in Amazon stores and at least a 3-star rating
  • Include as many variations as possible
  • Not a restricted product or offensive, embarrassing or inappropriate product
  • Prime eligible in all regions
  • New Condition
  • Compliant with customer product reviews policies. To know more, refer to Customer product reviews policies.
  • Compliant with pricing policies. For more information, see Amazon Policy on Reference Prices.
  • Compliant with Deal frequency policies. To know more, refer to Create a Deal.

  • If your product is approved for a Deal and then it violates the above criteria, your Deal will be cancelled immediately and you might not be eligible for a refund of your Deals fees.

You can create two Deal variations – Lightning Deal and 7-day Deal.

If you meet the criteria for a Deal:

  1. In the Deals Dashboard, click Create a New Deal tab.
  2. Select a product in your inventory and click Select.
  3. Enter the Schedule and click Continue to next step.
  4. For Lightning Deals, enter Deal price or Discount per unit, and Minimum deal quantity.
  5. For 7-day Deals, enter Deal price or Discount per unit for each product.
    Note: You will also need to choose the main product whose image will be featured on the Deals page. This image must be complaint with our Deal image policy or all Deal eligibility will be removed.
  6. Click Continue on to next steps.
  7. Click Submit new Deal.

How can I become eligible?

Currently, only Professional Sellers are eligible to run Deals. Here is how you can upgrade.

Which products are eligible for Deals?

Eligible products are automatically displayed in the Eligible ASINs section of the Deals Dashboard when they meet the following criteria (subject to change based on country and time of year):

  • Quality: Products must have a sales history in Amazon stores and at least a 3-star rating.
  • Product variations: Deals should include as many product variations (e.g. size, colour, style etc.) as possible. For some products, such as clothing and shoes, at least 60% of variations should be included in the Deal. The pre-determined minimum percentage of product variations are specified when you create the Deal.
  • Category: Restricted products and products that are offensive, embarrassing or otherwise inappropriate are not eligible. Examples of ineligible items include e-cigarettes, alcohol, adult products, medical devices, medicines and baby formula.
  • Fulfilment method: Products must be Prime-eligible. You can choose either Fulfilment by Amazon (FBA) or Seller-Fulfilled Prime in Delivery Settings.
  • Condition: Only items in New Condition are eligible for Deals.
  • Seller Feedback Rating: You must receive a minimum of five ratings per month and have at least an overall 3.5-star rating.
Note: Because of other criteria that Amazon is unable to disclose, it is possible that certain ASINs may not receive a recommendation although they meet the criteria listed above.

You can choose to Create a Deal from the list of eligible ASINs in the Select Products tab of the Deals Dashboard. Eligible ASINs are refreshed every week, so a Deal you see this week may not necessarily be there next week.

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