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This article applies to selling in: United Kingdom

Create A+ Content

To create A+ Content for your product, follow the steps below:

Note: You must be a Professional seller and meet the eligibility requirements, including being a brand owner. Learn more about becoming a brand owner.

  1. Select A+ Content from the Advertising menu on the Seller Central homepage.
  2. To add content, click to Start creating A+ content and choose the content type that you want to create. You can include the following types of content with A+:
    • Enhanced Product Description: More details on product features and uses to augment the bullet points and images on the main product detail page. These help customers to make buying decisions by proactively answering their questions.
  3. Follow the onscreen prompts to name your content, and then select modules to create the style that you desire.
  4. Populate the text and image slots. While you are adding content, you can click Preview at any time to see what your content will look like in both Desktop and Mobile versions.
    Note: You are required to submit image keywords, also known as alt-text, while uploading images. Image keywords should consist of a simple sentence describing the image (for example: “Blender on kitchen counter next to fruit, yoghurt, orange juice and a smoothie glass”). Image keywords do not appear on the product detail page, but are available on screen reader applications used by customers with visual impairments to learn more about your products. They also help your product appear in search.
  5. Apply ASINs to the content in the ASIN management section. You can add any ASIN from an ASIN family to the search box to find all the ASINs in the family. Select the ASINs that you want to apply to the content and click Apply. You can also use our Bulk upload feature to upload a spreadsheet with the ASINs that you want to apply. You will be required to use Bulk upload if you want to add more than 1,000 ASINs to the content.
  6. Create language variation drafts for other languages that customers use in the country.For instance, since many customers in US choose to shop in Spanish, rather than English, create a language variation for Spanish in US. This step copies your content and applied ASINs as drafts that you can use to add translated content. You will be able to individually review and submit these drafts later.
    Note: This step creates language variations of content within a marketplace. To copy content across countries, see Cross-country copying below.
  7. Click Review & Submit to review the final draft of your content, including the applied ASINs, click Submit for approval to send the content for validation and approval.
Note: Review can take up to 7 business days (longer during periods of high volume). You can review the status - in the A+ Content home page. If the A+ status is Not Approved, view the rejection reasons by clicking Edit for a specific piece of A+ content and make any needed changes. After the A+ content has been Approved, it can take up to 24 hours to be published on the detail pages of the applied ASINs.

Configure your content with available modules

Module Image Guidelines Text placements
Brand Logo 1 image – 600 x 180 pixels -
Product Description - 1
Feature 1 4 images (line) – 220 x 220 pixels each 4
Feature 2 3 images (line) – 300 x 300 pixels each 3
Feature 3 4 images (grid) – 135 x 135 pixels each 4
Header 4 1 image (left) – 300 x 300 pixels 1 (right)
Header 5 1 image (right) – 300 x 300 pixels 1 (left)
Header 6 1 image – 970 x 300 pixels 1
Header Image 1 image – 970 x 600 pixels -
Comparison Chart 5 images – 150 x 300 pixels 2
Single Image and Sidebar 2 images – Main (300 x 400 pixels); Sidebar (350 x 175 pixels) 6
4 Image Highlights 4 images – 300 x 300 pixels 4
Single Image and Specs Detail 1 image – 300 x 300 pixels 2
Single Image and Highlights 1 image – 300 x 300 pixels 2
Image and Light Text Overlay 1 image – 970 x 300 pixels 1

Restrictions

Amazon has specific terms and policies regarding types of content that may not be allowed, so review the following list carefully. Not following these guidelines could result in violations and may lead to a rejection by our system:

  • Referring to your company as a seller, distributor or manufacturer (for example: “buy from us for authentic products” or “only buy from approved sellers”).
  • Mention of seller authorisation such as “product only sold by authorised resellers”.
  • Any warranty or guarantee, satisfaction claims or references to off-Amazon return or refund references.
  • Pricing or promotion references such as “affordable”, “cheap”, “bonus” or “free”, as well as language directing customers to purchase such as “buy now”, “add to basket”, “get yours now” or “shop with us”.
  • Information about delivery details such as “free delivery” or “delivery timelines”.
  • Use of symbols for copyright or trademark protection (such as ©, ™ and ®) anywhere in your text.
  • Boastful comments such as “top-selling product”, “hottest product” or “no. 1-selling product”. Time-sensitive product information, such as "on sale now", "best new product of the year" or references to holidays.
  • Adding more than two editorial or third-party quotes. Quotes must be from well-known publications or public figures. Product award information must be presented with a disclaimer.
  • Blurry or low-quality images.
  • Images containing watermarks or unreadable text. Font size must be 16 or larger and readable against its background.
  • Lifestyle images not showing the product. Brand images used to tell the “Brand Story” are not required to contain the product.
  • Content that duplicates many of the images from the main image block on the detail page.
  • Images or text that attempt to mimic Amazon logos, detail page headings or details. References to Amazon-supported programs is permitted. For example, Amazon Dash Replenishment
  • Web links or language attempting to redirect to other sites inside or outside of Amazon (including your other products).
  • Grammatical errors, punctuation errors, misspellings, strings of all-caps text, abusing font features, or unnecessary or repeated information. Bold and italic formatting are only intended to be used to highlight headings or a few select words.
  • Any mention of products being used for criminal activity.
  • Unverified claims: safety claims, energy saving claims; claims regarding drugs, beverages, food, and health products.
  • Subjective language: anything that is subject to your own opinion and/or used excessively. a limited degree of subjective language is allowed.
  • Content on adult products that violate any of Amazon’s Adult products policies and guidelines.
  • References to off-Amazon customer services or contact information (for example: “contact us if you have problems”, phone numbers, contact email addresses and so on).
  • Content written in languages other than the one spoken in the marketplace in which you are selling, including HTML tags.
  • Images submitted without image keywords are not accessible to customers with visual impairments.
  • Any violations to category requirements or Selling on Amazon policies.

Cross-country copying

When content is approved, A+ Content identifies other countries where you are doing business and copies drafts of the content into your account in those countries so that you don’t need to recreate an A+ template in each country. Currently, drafts are copied as shown in the table below:

Source country and language Copy as draft to
US English CA English, UK English, DE English, IN English, AU English, SG English, BR Portuguese
US Spanish MX Spanish, ES Spanish
CA French FR French
MX Spanish US Spanish, ES Spanish
UK English DE English, FR French, IT Italian, ES Spanish, IN English, AU English, SG English
DE German FR French, IT Italian, ES Spanish
DE English UK English
DE Turkish TR Turkish
DE Dutch NL Dutch
NL Dutch DE Dutch
FR French UK English, DE German, IT Italian, ES Spanish
IT Italian UK English, DE German, FR French, ES Spanish
ES Spanish UK English, DE German, FR French, IT Italian
TR Turkish DE Turkish
AE English SA English, EG English
AE Arabic SA Arabic, EG Arabic
SA English AE English, EG English
SA Arabic AE Arabic, EG Arabic
EG English AE English, SA English
EG Arabic AE Arabic, SA Arabic
AU English SG English
SG English AU English

You can edit and localize the copied content, translate the language, and submit the content for approval.

Cross-country copying will automatically apply to content submitted for approval. If you want to cross-country copy any existing content, re-submit it for approval to automatically trigger cross-country copying.

You can delete a draft in any of your country accounts by clicking on the draft content in the A+ Content Manager, clicking on Actions, and clicking on Delete. This will permanently remove it from your dashboard.

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