Sell on Amazon Sign in
This article applies to selling in: United Kingdom

Sponsored Brands moderation

When you create your Sponsored Brands ad, it will go through our review process. We will email you to let you know if your ad was approved or if changes need to be made. The review process is usually completed within 24 hours, but may take as long as three business days.

As the advertiser, you can only promote those products either that you own or that you are permitted to resell or distribute. Your ads must be truthful and accurate. In creating your ads, please ensure that you accurately describe the product(s) advertised.

Ad creative requirements can be found in the Sponsored Ads Creative Acceptance Policy. It is important your ad meets these requirements to pass the moderation review. Here are some key tips:

  • Avoid unsupported claims, such as “best” or “top-selling.”
  • Check for proper grammar, punctuation, spelling, and capitalization. Start your headline with a capital letter, but do not use ALL CAPS or CaMeL CaSe. Exceptions apply if your brand name is capitalized in the same way. Ads with all capital letters, misspellings, and odd punctuation may result in your campaign being rejected.
  • Ensure your brand logo is in your ad so that customers can identify you as the advertiser.
  • Include a unique, relevant headline such as the quality or key product attributes.
  • If you are referring to a seasonal event in your headline (such as Valentine's Day, for example), make sure you have an appropriate campaign start and end date.

If you’ve created a Sponsored Brands campaign and want to know why your ad isn’t running, review the Ad status.

Sign in to use the tool and get personalised help (desktop browser required). Sign in

Was this article helpful?
Thank you for your feedback
How can we improve this help page? Note: This form doesn’t create a support case. Please specify what you think is wrong with the content itself.
What was helpful?
Thank you again for your help!
Thank you for your feedback. If you have more questions, please Contact Us.

Reach Hundreds of Millions of Customers

Start Selling on Amazon

© 1999-2020,, Inc. or its affiliates