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This article applies to selling in: United Kingdom

How do voucher budgets work?

The budget you set for your voucher will be shared amongst the following costs:


  1. GBP equivalent of the discount that you are offering to customers
  2. Redemption fees (£0.45 for every redemption) charged by Amazon

Let's see how budgets work with an example: You are offering a £4.00 voucher on a £25.00 item. The first day your voucher becomes active, 50 customers redeem the voucher (buy a voucher-eligible product after collecting the voucher). Your cost regarding these transactions will be calculated as follows:

(GBP equivalent of the discount you are offering * number of redemptions) + (redemption fees * number of redemptions)

(£4.00 * 50) + (£0.45* 50) = £200 + £22.50 = £222.50

Your budget will be depleted by £222.50 the following day as a result of this customer interest in your voucher.

We will take your voucher offline once your budget is 80% redeemed. This might result in a higher budget than initially expected as a customer who had already collected the voucher before reaching the budget threshold of 80% will still be able to redeem the voucher until the official expiry date.

Note: Increased discounts for customers can also occur if you reactivate a voucher before its official expiry date has been reached, or if you add an ASIN into a new voucher while this ASIN is still included in a voucher that has not yet reached its official expiry date; the discounts from the different vouchers are combined.
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