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This article applies to selling in: United Kingdom

External Tax Services Promotion FAQs

Important: Information on this page does not constitute tax, legal or other professional advice, and must not be used as such. You should consult your professional advisers if you have any questions.

These FAQs refer to the External Tax Services Promotion. You can check your eligibility for this promotion and submit a Contact Request form here.

What is the External Tax Services Promotion?

The External Tax Services Promotion is an invite-only offer for Amazon sellers to get a credit of the net costs for VAT registration and one year of VAT filings in up to 7 EU countries (United Kingdom, Germany, France, Italy, Spain, Poland and the Czech Republic) with tax services providers listed on the contact request form provided in the promotion email. You will be contracting directly with the tax services provider you select. Refer to the External Tax Services Promotion page for more details and how to get started.

What does the External Tax Services Promotion include?

The promotion only applies to the costs and fees included in the VAT registration and filings package offered to you by the eligible tax services provider when contacted through the contact request form in our promotion email, with a maximum amount of €8.000 (or £7.000) and subject to the promotion Terms and Conditions . Typically, this would include all the standard services required to get VAT registered in a country. Services typically do not cover notarisation cost (notarisation of documents is required in some countries), courier cost, and VAT regularisation for submitting historical VAT returns. Please check with each tax services provider regarding the services they offer and whether that is suitable for your business.

How does the External Tax Services Promotion work?

You must be eligible to receive the benefits of the promotion: the External Tax Services Promotion is only available (i) to sellers who have received an email from Amazon with reference and link to the promotion; (ii) for up to 7 EU countries (United Kingdom, Germany, France, Italy, Spain, Poland and the Czech Republic) where sellers purchase the tax services from one of the eligible tax services providers (excluding countries in which seller’s business is already VAT registered, the country of seller’s place of establishment and any other country for which seller has already benefited from any other tax services promotion offered by Amazon).

If you are eligible:

  1. You first select the external tax services provider of your choice among the list of tax services providers available for this promotion and provide your contact details via the contact request form received in the promotion email. We will then transfer your contact details to the tax services provider you have selected. You can select one or more tax services providers to receive multiple offers.
  2. The tax services provider(s) you have selected will contact you with their offer outlining their services and costs. Please consider carefully the costs covered by this promotion (VAT registration and filing for one year for eligible countries). If you wish to select an offer, you can sign up for the package you wish to receive with one of these tax services providers by contracting directly with the selected tax services provider.
  3. Your selected tax services provider will guide you through the VAT registration process in all the countries you have signed up to. Once the tax services provider has received a VAT number on your behalf, they will send you an invoice with Amazon in copy.
  4. Once Amazon has confirmed your eligibility to this promotion, any promotional amount granted by Amazon will be deposited as “Balance Adjustment” or “Miscellaneous Adjustment” in your Amazon seller account within 30 days of receipt of the invoice. You will need to settle the invoice directly with the tax services provider once you have received payment from Amazon.

Where can I view the Terms and Conditions of this promotion?

You can see the External Tax Services Promotion Terms and Conditions here .

I am not sure I am eligible for this promotion; how do I check if I am eligible?

If you are unsure whether you are eligible, use the Contact Request form, where you will be prompted to enter your merchant token. If eligible, you will be able to continue with the contact request form. If you are ineligible, the form will direct your eligibility request to the External VAT Services team. If you have issues with the form, contact Seller Support.

I am enrolled in Pan-European FBA; can I benefit from this promotion to become VAT registered in all countries in scope?

Yes. Note that storing units in a country outside your home country will trigger additional VAT registration and reporting obligations for your business. By enrolling in Pan-European FBA, you authorise Amazon to store your units in 7 EU countries (United Kingdom, Germany, France, Italy, Spain, Poland and the Czech Republic).

Visit our VAT Knowledge Centre or contact your tax services provider to learn more about your VAT obligations.

My business is established in the EU; which countries are available for VAT registration within this promotion?

United Kingdom, Germany, France, Italy, Spain, Poland and the Czech Republic. The country of your company establishment, and countries where your company is already VAT registered are excluded.

My business is established outside the EU; which countries are available for VAT registration within this promotion?

United Kingdom, Germany, France, Italy, Spain, Poland and the Czech Republic. Countries where your company is already VAT registered are excluded.

Is there any minimum/maximum number of countries that can be selected in the External Tax Services Promotion; do I have to select all the 7 EU countries?

You can benefit from this promotion for a minimum of 1 to a maximum of 7 of the following countries: United Kingdom, Germany, France, Italy, Spain, Poland and the Czech Republic, excluding countries in which your business is already VAT registered, the country of your place of establishment and any other country for which you have already benefited from any other tax services promotion offered by Amazon.

Note: You are required to be VAT registered in all countries where you are storing inventory or if your B2C sales exceed the distance-selling threshold in the EU countries where you ship your items to.

What language can I get support in for VAT registration/filings, or if I have an issue?

English, German, French, Italian, Spanish, Chinese.

Can I get tax advice?

Amazon does not provide tax advice. Please check with each tax services provider about the services they offer.

Can I report VAT transactions that result from sales outside of Amazon through this service?

Yes, please check with each tax services provider about the services they offer.

I am currently using another tax services provider for registration and filings for some countries; can I still sign up to this promotion?

Currently the External Tax Services Promotion is only available for countries where your business is not already VAT registered. For example, if you are already VAT registered in Germany when you sign up to this promotion, we will not cover the cost of VAT filings for Germany.

I signed up with one of the tax services providers listed in the External Tax Services Promotion before I received the promotion email; can I still benefit from this promotion?

We are currently unable to offer you the promotion for the countries which you have already signed up with a tax services provider independently. However, you can benefit from the promotion for any additional countries where you are not already VAT registered, subject to the promotion Terms and Conditions .

I already have the VAT Registration Numbers I require; can I use this promotion for filings only?

Currently the External Tax Services Promotion covers registration and filings costs for the countries in which you do not have a VAT Registration Number already.

I have applied for VAT Registration Numbers through my tax services provider, but have not received my VAT Registration Numbers yet. Can I enrol in Pan-European FBA?

Please check with your selected tax services provider as we are not in a position to provide any type of tax advice. Note that enrolment in the Pan-European FBA programme authorises Amazon to store your inventory in the United Kingdom, Germany, France, Italy, Spain, Poland and the Czech Republic, and storing units in a country will trigger VAT obligations and other reporting requirements (such as Intrastat) in that country. You are solely responsible for the collection and payment of your taxes, as well as the filing of all relevant returns and VAT invoicing.

What happens at the end of the promotion period (i.e. after one year of VAT filings)?

With the External Tax Services Promotion you can benefit from a one-time credit that covers VAT registration and 1 year of VAT filings, subject to the promotion Terms and Conditions . Therefore, your promotion ends 1 year after your selected tax services provider submits the very first VAT filings, irrespective of the country where this was submitted or whether submissions of VAT filings in other selected countries will start at a later date. Please check with your selected tax services provider when they will start submitting the first filing. For example, if you apply to be VAT registered in six countries and your selected tax services provider starts filing immediately once you have received your first VAT Registration Number (whereas VAT Registration Numbers in the other countries are still outstanding) the promotion period ends one year after that first filing. After the 1-year period of VAT filings covered by this promotion, you will need to cover any costs of continued VAT filings and reporting subject to your agreement with the tax services provider of your choice.

What if I want to change my tax services provider?

Changing tax services provider might require additional processes and documentation, and it might result in transfer costs to switch to a different provider. None of these costs are covered by the External Tax Services Promotion and you will no longer be able to benefit from the External Tax Services Promotion. Please check with your selected tax services provider for more details on the transfer process.

I have signed up with one of the tax services providers as part of the External Tax Services Promotion; how do I escalate if I have an issue?

If you are experiencing any issues related to your VAT registration or filing application and process, as a first step please contact your selected tax services provider. If your tax services provider is unresponsive or you are experiencing a payments issue, or for any other issues, contact Seller Support.

What is the payment process in this promotion?

Once your tax services provider has received a VAT Registration Number on your behalf, they will send you an invoice as well as a copy to Amazon. After receiving the invoice, subject to you meeting the criteria outlined in the Terms and Conditions ,we will then deposit any promotional amount granted as “Balance Adjustment” or “Miscellaneous Adjustment” in your Amazon seller account within 30 days of receipt of the invoice. Once you receive these funds, you will need to settle the invoice directly with the tax services provider. If you have not received payment from Amazon, contact Seller Support.

How can I check if I have received the promotion payment from Amazon?

We will credit your seller account for the promotional amount within 30 days of receipt of the invoice from the tax services provider. Once your seller account has been credited, we will send you a notification email to confirm that the payment has been processed. To check that the promotional amount has been credited to your account:

  1. In Seller Central, select any Euro currency marketplace (Germany, France, Italy, Spain) from the drop-down menu at the top right.
  2. Select Reports, then click Payments, followed by Transaction View.
  3. Filter view by Other and modify the time range to display all transactions for the past 30 days.

The transaction will appear in the report as "Balance Adjustment" or "Miscellaneous Adjustment" and will match the net amount stated in the invoice.

I have received an invoice from the tax services provider and have not received payment from Amazon; what do I do next?

If you have received an invoice from the tax services provider and either (i) within 30 days you have not received payment from Amazon, or (ii) you are approaching the payment deadline stated on the invoice, contact Seller Support. Please attach your invoice and provide details of your tax services provider in your case.

I have signed up with one of the tax services provider as part of the External Tax Services Promotion; what do I do if I want to drop out?

Please check the External Tax Service Promotion Terms and Conditions and with your tax services provider as you may incur additional charges.

Where can I learn more about VAT requirements?

Please visit our VAT Knowledge Centre to learn more about your VAT obligations. You can upload your VAT Registration Numbers here.

What is Fiscal Representation and do I require it?

For businesses established outside the EU that need to VAT register in one or more EU countries, there might be a requirement to appoint a fiscal representative in that country. A fiscal representative must generally be established and VAT registered in the respective country, and acts as your local representative, managing Tax Authority queries and tax filing obligations related to your non-resident business. Fiscal representation services for France, Italy, Spain and Poland for a period of 1 year is part of the External Tax Services Promotion subject to its Terms and Conditions .

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