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This article applies to selling in: United Kingdom

Amazon Toys product compliance screening

As part of regular due-diligence, Amazon has a screening programme to ensure Toys products on Amazon meet specified certification standards. If an ASIN is undergoing this screening, sellers are required to submit compliance documentation for the ASIN. You will receive an email if one of your ASINs is affected. In that case, if you wish to continue selling these products on Amazon, you must apply by submitting the following information to

If you do not submit the required information, we will consider that failure as admission that the product was not compliant with the certification standards, so we recommend submitting the information even if you do not intend to continue selling the product.

  • Company name
  • Seller/Vendor ID
  • Email address
  • Phone number
  • The EU marketplaces where you want to continue to list your ASINs
  • A list of ASINs you are applying to sell

    To speed up the process, please submit one application per family ASIN/variation/model number. For each ASIN or model number you wish to list, provide genuine product images or its packaging showing:

    1. CE marking
    2. Name and address of EU base's manufacturer or registered trademark

  • EC Declaration of Conformity. We only accept Declarations issued by EU-based manufacturers or the official EU-based importer of the products.
  • (For Magnetic Toys only) A test report from an accredited laboratory, confirming that your product was tested according to the standards listed in the following table. This can also be obtained from the brand owner or official importer in the EU.

Product Certification Requirement
Magnetic Toys EC Declaration of Conformity in line with Directive 2009/48/EC on the safety of toys and EN 71-1 test report
Other Toys EC Declaration of Conformity in line with Directive 2009/48/EC on the safety of toys

You can find a list of external consultants who might help you with questions regarding regulatory requirements on the Europe Compliance Solutions page

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