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This article applies to selling in: United Kingdom

Products Bought and Sold by Amazon Business EU SARL (ABEU)

Note: This feature is only available for sellers enrolled in the VAT Calculation Service.

Many Amazon Business customers have stated that they require invoices from a single seller. To support this request, Amazon enables you to sell inventory to ABEU and for ABEU to re-sell it instantly to a customer when they place an order on Amazon Business. By buying and instantly re-selling your items, ABEU becomes the seller of record, making your inventory available to customers who would not otherwise purchase from a third-party seller.

Am I eligible?

If you are a seller in one of the 5 European marketplaces (United Kingdom, Germany, France, Italy, Spain) and use Amazon’s VAT Calculation Service (VCS), you are eligible.

How can I enrol?

If you were an eligible seller on or before October 31, 2019, you do not need to do anything, as this feature is available to you automatically.

If you were not an eligible seller on October 31, 2019, or if you un-enrolled and would like to re-enrol, simply check the “Enable Amazon Business to buy-sell my products to all Amazon Business customers” box in your VAT Calculation Service enrolment settings.

Is the feature free?

Yes. There is no additional charge to enrol or fulfil orders. Standard seller fees still apply.

Will enrolled products still be available to Business customers that do not purchase from ABEU?

Yes. Your products will appear as a normal third-party offer to these Business customers.

What will the detail page display when my products are sold by ABEU?

Your seller name will still appear on the product detail page. Your products will have the description “Dispatched, sold, and invoiced by Amazon. Sourced from [Seller]”.

Will all of my products be eligible?

Currently, only products sold within the 5 European marketplaces (United Kingdom, Germany, France, Italy and Spain) which are fulfilled by Amazon (FBA) are eligible. Amazon also reserves the right to restrict products, including restrictions based on product type. This will not affect your offer availability to customers outside of Products Bought and Sold by Amazon Business EU SARL (ABEU).

What differences will I see for an order?

For items fulfilled by Amazon, the seller experience is generally the same as today. However, you might notice some minor differences:

  • Amazon will handle communication with the Business customer, except for product-related questions (if you have opted in to receive them). You will not be able to send messages directly to a customer of an ABEU order.
  • “Amazon Business EU SARL” will appear as your customer in reports, invoices and Seller Central.

Items fulfilled by you are not currently eligible.

Can I opt out specific ASINs?

Yes. When you enrol into this service, all of your offers are opted in by default. If you do not want to re-sell specific ASINs through ABEU, you can opt out these ASINs by uploading a flat file using the Feed and Report Platform. Your items will still be available for sale to Business customers who do not use this service.

To opt out a specific ASIN or set of ASINs, use the _POST_FLAT_FILE_IBA_OFFER_OPT_IN_DATA_ Feed Type via the Feeds API for the marketplaces in which you want to opt out. Use the SubmitFeed operation to submit a .csv file with the following parameters:

  • (1) SKU, representing the relevant ASIN.
  • (2) IsSoldByAB, representing TRUE for ASINs that you want to re-sell through ABEU and FALSE for those that you do not.

If this is the first time you are hearing about Amazon Marketplace Web Service (Amazon MWS), refer to the Amazon MWS Developer Guide to understand how it works, how to register to use Amazon MWS, and which APIs are available for you to develop applications.

Can I opt out entirely?

Yes. Simply un-check the box in your VAT Calculation Service enrolment settings.

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