Sell on Amazon Sign in
This article applies to selling in: United Kingdom

FBA New Selection programme changes

Note: For an overview of 2021 selling fee changes, visit 2021 Referral and FBA fee changes summary (Europe).

Last April, we announced the FBA New Selection programme, and since then, over 20,000 enrolled sellers have sent new-to-FBA ASINs to our fulfilment centres.. Given the positive feedback we have received from many of you, we are expanding the programme for 2021.

The new benefits mentioned below went into effect on April 1, 2021. FBA New Selection programme benefits apply to Amazon stores in United Kingdom, Germany, France, Italy and Spain.

Oversize item eligibility

We have expanded the scope of the programme to include oversize ASINs in addition to standard-size ASINs. For up to 30 units per new parent ASIN, we now provide free storage for up to 90 days and free removals for up to 180 days for eligible oversize products.

ASIN limit

We have removed the 500-ASIN limit, allowing an unlimited number of eligible, new-to-FBA ASINs to qualify for programme benefits.

Benefits for Clothing, Shoes and Handbags

For eligible new parent ASINs, we have extended the free storage and removal benefits from 50 units to 100 units and increased the storage fee waiver duration from 90 days to 120 days. In addition, we have extended eligibility for the customer returns processing fee waiver from 120 days to 180 days, and the waiver now applies to 20 units instead of 50 units per new parent ASIN.

Sponsored ads

For eligible new-to-FBA sellers who enrol in the New Selection programme, we now provide £160 in sponsored ads promotional clicks and free campaign creation.

Get more information on the FBA New Selection programme

*All fee waiver benefits are tracked from the date the ASIN is first received at a fulfilment centre.

Sign in to use the tool and get personalised help (desktop browser required). Sign in


Reach Hundreds of Millions of Customers

Start Selling on Amazon


© 1999-2021, Amazon.com, Inc. or its affiliates