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This article applies to selling in: United Kingdom

Export Redirect Pilot

What is this pilot about?

Amazon wants to help you grow your sales across Europe. Under this new pilot programme, Amazon will feature your UK export-eligible products on product pages to help you sell more products to customers in Spain.

How has Amazon chosen the products enrolled in this pilot programme?

A customer shopping on an product page will see a display ad of your UK exportable selection if it is not available in or you are offering on a cheaper price than that listed in If you have any concerns with featuring any of these products on you can always opt out at any time.

Will I have any additional tax obligations?

You will remain responsible for any VAT obligations you currently have in any applicable country and marketplace you might be selling in. In particular, you are required to monitor whether your sales in Spain are in excess of the VAT distance selling threshold. Further information can be identified here

Can I opt out of this pilot later?

Once you have been enrolled in the pilot, you may opt-out anytime. You will receive details over email about the opt-out process after enrolment.

Do you have more questions?

Please contact Seller Support.

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