The Listing Quality Dashboard is a tool on Seller Central that highlights important product information for customers. These recommendations are focused on helping you improve the discoverability of your products, enabling better customer experiences like Product Overview or Tabular Spec view, and reducing returns on your products.
What are the benefits of the Listing Quality Dashboard?
The dashboard shows you product listings that need improvement and provides recommendations on which product attributes you should provide. By adding the recommended information for your products, you can:
Improve discovery: Customers filter their search results using specific attributes. Adding these attributes will ensure that customers don’t miss your product when it meets the customer requirements and the filters are used.
Enable the Product Overview experience: Product Overview is a new experience that will highlight important product attributes above the bullet points on the product detail page. This will help customers evaluate your product easily and make a faster buying decision. This experience is currently available for a limited number of product types and we are working to enable this for more product types.
Price per unit attribute: Price per unit helps customers compare prices across different pack sizes. In the EU, this attribute is mandatory for certain product categories.
Potentially reduce customer returns: Customers often return products due to a lack of critical product information on the product detail page (for example, compatibility features for headphones and cables). By adding more information, you might reduce the number of returns.
Take time-sensitive actions: The tool will highlight listing information that needs to be filled in by a certain date in order to prevent possible suppression.
How do I use the Listing Quality Dashboard?
Visit the Listing Quality Dashboard or, in Seller Central, go to Inventory, click Manage Inventory, and then click Listing Quality Dashboard.
Filter the dashboard by Recommendation type. You can also search for a particular product to check if it has any recommendations, and prioritise by Page views and Sales in the last 30 days.
Fill in the missing information under the Recommendations column.
Note: Hover the mouse pointer over a field to view a brief description of the attribute to be filled in.
Click Save once you have filled in the attributes. Changes will take up to 1.5 hours to reflect.
You can click the View all X missing attributes link to view all the important attributes that are missing for the product. These missing attributes will be grouped under different benefits such as Improve search filters, Reduce customer returns, etc. The All tab groups together all the missing attributes under one view. You can fill in and save the attributes from this pop-up window.
Listing Quality Dashboard best practices
Check your recommendations at least once a week. Our systems identify important missing product attributes on a real-time basis, so frequent check-ins (daily or weekly) are highly recommended.
Use Page views and Sales to prioritize your recommendations. We will soon launch a functionality that will allow you to sort recommendations using these columns.
Use the Not relevant for this product option when needed. We recognise that there may be some instances where the attribute we recommend you to fill in is not relevant for the product in question. In such cases, select the Not relevant for this product option and let us know why in order to improve our recommendations.
We would like to hear your feedback and suggestions as we continuously enhance the Listing Quality Dashboard experience. Use the Feedback widget at the bottom of the dashboard, or send us an email at firstname.lastname@example.org.
Frequently asked questions
How do I improve search results for my ASIN?
On the Listing Quality Dashboard, under the Recommendations section, click on the view missing attributes link. When prompt with a pop-up screen, click on the Improve search results tab to add the keywords.
Why is my ASIN data not being updated on the catalogue even after submitting the information on the Listing Quality Dashboard?
It takes up to 48 hours for the listing to be updated. In some cases, the value may not be accepted because there may be errors or restrictions on the ASIN.
What do I do if the recommendations on the Listing Quality Dashboard do not apply to my ASINs?
You can select the appropriate reason code next to the ASIN recommendation, such as Not applicable for this product, Attribute Description not clear, or Attribute value not in the dropdown. Once you submit this feedback, this attribute will not show up again. After you submit a reason code, the attribute will not appear again for your listing.
What kind of listings are shown under the Review at-risk listings tab?
These listings require you to enter information before a certain date to prevent the listing from being removed from search results. If you do not add the required attributes that are identified, your ASIN will be removed from search.
How often are these recommendations updated?
These recommendations are updated daily. Check the Listing Quality Dashboard at least twice per week.
Do I have to subscribe to the Listing Quality Dashboard?
No. There is no additional subscription required if you are on Seller Central.
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