Free shipping

Sellers can help improve the customer experience by offering the free delivery that customers love, which could in turn help attract new customers, help fulfil Seller Fulfilled Prime programme requirements and may increase a seller’s chance of winning the Buy Box. For more information, see Winning the Buy Box.

How to sign up for free delivery

There is no sign-up involved. To offer free delivery on your products, simply go to Shipping settings and set your delivery rates to GBP 0.00.

How to opt out of free delivery

You can change the delivery rate you want to charge by updating the rates in your shipping template.

Fee impact

For information regarding Amazon fees, including examples, visit the Selling on Amazon Fee Schedule page.

To learn more, visit the following Help pages:

• Migrate to the New Shipping Settings
• Take advantage of the new Shipping Settings
• Activate customised BMVD delivery rates (Books, Music, Video and DVD)
• Seller Fulfilled Prime