Brand Analytics

Note: This feature is only available to sellers who own a brand. This seller must be internal to the brand and responsible for selling the brand in the Amazon store. If you do not have access to this feature, you have not been identified as a seller who meets these criteria as defined by the Amazon Brand Registry. If you believe that you do fit these criteria, contact Selling Partner Support.

If you see an error message stating “You do not have permissions to access this page,” request that your Primary Account Administrator grant you permissions to “Amazon Brand Analytics” in the Global User Permissions page.

Brand Analytics is a feature that contains valuable insights to empower Brand Owners to make informed, strategic decisions about their product portfolio and marketing/advertising activities.

You can find Brand Analytics under the Brands tab in Seller Central. The reports listed below are available to Brand Owners. Click on each link to learn more about the data provided in each report. Data is generally available in Brand Analytics within 72 hours of the close of a given period.

Be sure to review and comply with the Amazon Brand Analytics Terms and Conditions.

Brand Analytics

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