This page provides details for the following referral fee changes, promotions and launch of new services for 2021:
These changes to Amazon referral fees in Europe take effect on 8 June 2021 and will be applicable across our Amazon Europe stores, except where otherwise stated. All referral fee changes stated below are inclusive of digital services tax (DST), wherever applicable.
The referral fee will be decreased from 15.3% to 9.18% for the portion of the total sales price above £45 and will remain unchanged at 15.3% for the sales price up to and including £45. For example, on an item with a total price of ₤100, the referral percentage will be 15.3% on the first £45 and 9.18% on the remaining £55, resulting in a total referral fee of ₤11.9 (£45*15.3% + £55*9.18%).
The referral fee will be increased from 12.24% to 13.26% for DIY & Tools selection across all sales prices.
The referral fee promotion, which reduces the referral fee from 15.30% to 7.14% on the portion of total sales price greater than £40 for Clothing, Shoes and Handbags sold through FBA and Seller Fulfilled Prime, was originally scheduled to end on 30 April 2021. This promotion has been extended until 31 March 2022.
Effective from 1 April 2021, we created a new Cycling Accessories category. The new category will lower the referral fee on Cycling Accessories to 8.16 % and keep the referral fee unchanged for other Sports & Outdoors products at 15.3 %.
Effective from 25 January 2021, we decreased the referral fee for Books from 15.3% to 5.1% for products with a total sales price up to £5.00 and remains unchanged at 15.3% for products with a total sales price greater than £5.00. We also increased the closing fee to £1.00 per book that is sold while the closing fee for other media categories remains unchanged at £0.50 per media item that is sold. The other media categories are Music, DVD, Video, Video Games (Games, Accessories and Consoles) and Software.
Starting July 20, 2021, in addition to standard category referral fees, products sold within the Amazon Renewed programme will be charged a Renewed programme fee depending on category. Renewed mobile phone devices and unlocked mobile phones will be charged 2% on top of standard category referral fees. All other renewed products will be charged 1% on top of standard category Referral Fees.
Amazon has identified a subset of accessories that are specific to cycling. ASIN’s listed under these categories will be included under the Cycling Accessories category.