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This article applies to selling in: United Kingdom

2021 Amazon referral fee changes (Europe)

Note: For an overview of 2021 selling fee changes, refer to 2021 referral and FBA fee changes summary (Europe).

This page provides details for the following referral fee changes, promotions and launch of new services for 2021:

  • Reduction of referral fee for Car & Motorbike selection (effective from 8 June 2021)
  • Increase in referral fee for DIY & Tools selection (effective from 8 June 2021)
  • Extension of referral fee promotion for Clothing, Shoes & Handbags (effective March 31, 2021)
  • Launch of new fee category for cycling accessories with reduced referral fee (effective from 1 April 2021)
  • Changes to referral and closing fees for books (effective from 25 January 2021)
  • Introduction of fee for Renewed programme (effective July 20, 2021)

These changes to Amazon referral fees in Europe take effect on 8 June 2021 and will be applicable across our Amazon Europe stores, except where otherwise stated. All referral fee changes stated below are inclusive of digital services tax (DST), wherever applicable.

Car & Motorbike (excluding devices and accessories)

The referral fee will be decreased from 15.3% to 9.18% for the portion of the total sales price above £45 and will remain unchanged at 15.3% for the sales price up to and including £45. For example, on an item with a total price of ₤100, the referral percentage will be 15.3% on the first £45 and 9.18% on the remaining £55, resulting in a total referral fee of ₤11.9 (£45*15.3% + £55*9.18%).

DIY & Tools

The referral fee will be increased from 12.24% to 13.26% for DIY & Tools selection across all sales prices.

Referral fee promotion on Clothing, Shoes and Handbags

The referral fee promotion, which reduces the referral fee from 15.30% to 7.14% on the portion of total sales price greater than £40 for Clothing, Shoes and Handbags sold through FBA and Seller Fulfilled Prime, was originally scheduled to end on 30 April 2021. This promotion has been extended until 31 March 2022.

Cycling Accessories

Effective from 1 April 2021, we created a new Cycling Accessories category. The new category will lower the referral fee on Cycling Accessories to 8.16 % and keep the referral fee unchanged for other Sports & Outdoors products at 15.3 %.


Effective from 25 January 2021, we decreased the referral fee for Books from 15.3% to 5.1% for products with a total sales price up to £5.00 and remains unchanged at 15.3% for products with a total sales price greater than £5.00. We also increased the closing fee to £1.00 per book that is sold while the closing fee for other media categories remains unchanged at £0.50 per media item that is sold. The other media categories are Music, DVD, Video, Video Games (Games, Accessories and Consoles) and Software.

Renewed fee

Note: The effective date of the Renewed fee has been updated to July 20, 2021, as shown below.

Starting July 20, 2021, in addition to standard category referral fees, products sold within the Amazon Renewed programme will be charged a Renewed programme fee depending on category. Renewed mobile phone devices and unlocked mobile phones will be charged 2% on top of standard category referral fees. All other renewed products will be charged 1% on top of standard category Referral Fees.

B2B VAT Calculation Service for Referral Fees

Note: The B2B VAT calculation service change has been postponed until further notice.

Frequently asked questions

Which product types are included under Cycling Accessories?

Amazon has identified a subset of accessories that are specific to cycling. ASIN’s listed under these categories will be included under the Cycling Accessories category.

  • Bike backpacks, bags and panniers
  • Bike bells
  • Bike covers
  • Bike mirrors
  • Bike pumps
  • Bike racks and stands
  • Bike trainers
  • Bike locks (cable, chain, combination, folding, mount)
  • Bottle cages
  • Fenders
  • Quick releases
  • Rim bands
  • Saddle covers
  • Training wheels
  • Valve caps

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