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This article applies to selling in: United Kingdom

2021 Amazon referral fee changes (Europe)

Note: For an overview of 2021 selling fee changes, visit 2021 referral and FBA fee changes summary (Europe).

This page provides details for the following referral fee changes, promotions and launch of new services for 2021:

  • Reduction of referral fee for Car & Motorbike selection (effective from 8 June 2021)
  • Increase in referral fee for DIY & Tools selection (effective from 8 June 2021)
  • Extension of referral fee promotion for Clothing, Shoes & Handbags (effective from 1 March 2021)
  • Launch of new fee category for cycling accessories with reduced referral fee (effective from 1 April 2021)
  • Changes to referral and closing fees for books (effective from 25 January 2021)
  • Introduction of fee for Renewed programme (effective from 8 June 2021)
  • Changes in B2B VAT Calculation Service for referral fees (effective from 30 June 2021)

These changes to Amazon referral fees in Europe take effect on 8 June 2021 and will be applicable across our Amazon Europe stores, except where otherwise stated. All referral fee changes stated below are inclusive of digital services tax (DST), wherever applicable.

Car & Motorbike (excluding devices and accessories)

The referral fee will be decreased from 15.3% to 9.18% for the portion of the total sales price above £45 and will remain unchanged at 15.3% for the sales price up to and including £45. For example, on an item with a total price of ₤100, the referral percentage will be 15.3% on the first £45 and 9.18% on the remaining £55, resulting in a total referral fee of ₤11.9 (£45*15.3% + £55*9.18%).

DIY & Tools

The referral fee will be increased from 12.24% to 13.26% for DIY & Tools selection across all sales prices.

Referral fee promotion on Clothing, Shoes and Handbags

The referral fee promotion, which reduces the referral fee from 15.30% to 7.14% on the portion of total sales price greater than £40 for Clothing, Shoes and Handbags sold through FBA and Seller Fulfilled Prime, was originally scheduled to end on 30 April 2021. This promotion has been extended until 31 March 2022.

Cycling Accessories

Effective from 1 April 2021, we created a new Cycling Accessories category. The new category will lower the referral fee on Cycling Accessories to 8.16% and keep the referral fee unchanged for other Sports & Outdoors products at 15.3%.

Books

Effective from 25 January 2021, we decreased the referral fee for Books from 15.3% to 5.1% for products with a total sales price up to £5.00 and remains unchanged at 15.3% for products with a total sales price greater than £5.00. We also increased the closing fee to £1.00 per book that is sold while the closing fee for other media categories remains unchanged at £0.50 per media item that is sold. The other media categories are Music, DVD, Video, Video Games (Games, Accessories and Consoles) and Software.

Renewed fee

Starting on 8 June 2021, in addition to standard category referral fees, products sold within the Amazon Renewed programme will be charged a Renewed programme fee depending on category. Renewed mobile phone devices and unlocked mobile phones will be charged 2% on top of standard category referral fees. All other renewed products will be charged 1% on top of standard category Referral Fees.

B2B VAT Calculation Service for Referral Fees

We currently charge Referral Fees on the item price inclusive of the VAT calculated by the VAT Calculation Service for each transaction. From 30 June 2021, for transactions that fall under (i) business-to-business (B2B) intra-community supply of goods, (ii) non-resident domestic reverse charge, and (iii) exports to special EU territories not covered by EU VAT rules, we will begin to charge referral fees on the item price inclusive of VAT rate in default ship-from country selected on the VAT Calculation Settings page. See examples below and refer to the EU VAT Calculation Service methodology for more information on the methodology we apply to calculate VAT for sellers using Amazon’s VAT Calculation Service.

Example 1 – Business-to-business (B2B) intra-community supply of goods. A German and Austrian VAT-registered seller lists an item at €11.90 on Amazon.de, ships the item from Germany and sells the item to a B2B customer based in Austria (VAT rate = 0% – intra-community supply of goods). Default ship-from country in VAT Calculation Service settings is Germany. Final VAT-inclusive (total price paid including any applicable VAT) item price calculation: €10.00 * (1 + 0.00) = €10.00.

  • Current referral fees are charged on €10.00.
  • From 30 June 2021, referral fees will be charged on €11.90.

Example 2 – Non-resident domestic reverse charge transaction. A French VAT registered seller who does not have a physical presence in France lists an item at €12.00 on Amazon.fr, ships the items from France and sells the item to a B2B customer located in France. Default ship-from country in VAT Calculation Service settings is France. VAT rate = 0% (non-resident domestic reverse charge). Final VAT-inclusive item (including applicable VAT) price calculation: €10.00 * (1 + 0.00) = €10.00.

  • Current referral fees are charged on €10.00.
  • From 30 June 2021, referral fees will be charged on €12.00.

Example 3 – Exports to special EU territories not covered by EU VAT rules. A French VAT registered seller lists an item at €12.00 on Amazon.fr, ships the items from France to a customer in the Canary Islands (one example of a special EU territory not covered by EU VAT rules). Default ship-from country in VAT Calculation Service settings is France. VAT rate = 0%. Final VAT-inclusive item (including applicable VAT) price calculation: €10.00 * (1 + 0.00) = €10.00.

  • Current referral fees are charged on €10.00.
  • From 30 June 2021, referral fees will be charged on €12.00.

Frequently asked questions

Which product types are included under Cycling Accessories?

Amazon has identified a subset of accessories that are specific to cycling. ASIN’s listed under these categories will be included under the Cycling Accessories category.

  • Bike backpacks, bags and panniers
  • Bike bells
  • Bike covers
  • Bike mirrors
  • Bike pumps
  • Bike racks and stands
  • Bike trainers
  • Bike locks (cable, chain, combination, folding, mount)
  • Bottle cages
  • Fenders
  • Quick releases
  • Rim bands
  • Saddle covers
  • Training wheels
  • Valve caps

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