Transparency is an Amazon Brand Protection programme that prevents counterfeits from reaching customers through product serialisation. The programme also offers the option to print and apply Transparency labels in the form of tamper-evident seals. Sellers who own a brand can now protect their products from tampering, in addition to preventing counterfeit.
Transparency tamper-evident seals comply with Amazon’s safe factory seal requirements for hygienic and topical products. Please refer to the ‘Hygienic and topical products – packaging and sealing requirements’ Help page to learn more about the new requirements, the recommended guidelines, and examples of products with safe factory seals on them.
Transparency seals bear a unique code, which is scanned to verify that every unit shipped to customers is authentic. In addition, Transparency seals enable Amazon to prevent the resale of opened hygiene and topical products, and you to protect your customers from both counterfeiting and tampering.
To join Transparency, sellers will need to: