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This article applies to selling in: United Kingdom

Eligibility Criteria for Prime Day

  • The Prime Exclusive Discount must meet all regular eligibility criteria.
  • To be eligible for Prime Day Prime Exclusive Discounts, you must be a seller with a Seller Feedback Rating of at least 4. Sellers that have not received any feedback ratings from buyers will also be eligible for Prime Day Prime Exclusive Discounts.
  • The product must have at least a three and half star rating or no rating.
  • The discount must be at least 20 % off the non-member non-promotional price (that is, Your Price or Sale Price, whichever is lower).
  • The Prime exclusive discounted price must beat the lowest price for the ASIN in the past 30 days by 5%. The lowest price in the last 30 days is the lowest order price for the ASIN in that period including all deal, promotional and sale prices across all Merchants.

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