You can create Prime Exclusive Discounts from the Prime Exclusive Discounts home page in three steps. You can download the Discount Upload Template spreadsheet from the Prime Exclusive Discounts homepage before you start the discount creation process.
Click Create Discount on the Prime Exclusive Discounts page, enter the name of the discount, and choose the start and end date of the discount. For Prime Day discounts, date fields will not be available, and your scheduled Prime Day discounts will begin at the start of Prime Day. Click Save and Add Products.
Upload the completed Discount Upload spreadsheet. Please refer to the ‘Data Definition’
worksheet in the template for the proper format. Please note that the system might
generate errors if you don’t follow the format. You can find some of the common reasons
for upload errors here. Once you have uploaded your
file, click Validate Products. This step will check whether SKUs are eligible for Prime Exclusive Discount.
You will be directed to the Review page once you start the validation. On this page, you can see whether a product is ready to submit or whether a product is invalid (that is, it has failed validation). You will also receive an email with the validation status of each of the products you uploaded. Click Submit to schedule the discount. If you still have some invalid SKUs in review, you can always return to the Review tab even after submitting the discount to delete them from the discount.
Note: Product and offer eligibility will be validated during submission as well as periodically after submission. If your discount doesn’t satisfy the eligibility criteria, your Prime Exclusive Discount for the affected SKU will be suppressed. You can always edit the discount information of the product and republish.
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