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This article applies to selling in: United Kingdom

Eligibility criteria for Prime Exclusive Discounts

Your Prime Exclusive Discount must meet all of these criteria:

  • Any product on which you offer a discount must be Prime shipping eligible in all regions within the country. Prime Exclusive Discount is currently available only for FBA ASINs.
  • Any product on which you offer a discount must be in new condition.
  • Any product on which you offer a discount must have at least a three star rating or no rating. Please note that this criteria may change for discounts specific to special events such as Prime Day, Black Friday etc.
  • The discount must be at least 10 % off non-member non-promotional price (that is, Your Price or Sale Price, whichever is lower). Please note that this criteria may change for discounts specific to special events such as Prime Day, Black Friday etc.
  • Not a restricted product or an offensive, embarrassing or inappropriate product.
  • Any product on which you offer a discount must comply with customer product reviews policies. To find out more, refer to Customer product reviews policies
  • Any product on which you offer a discount must be compliant with pricing policies. For more information, refer to Amazon Policy on Reference Prices
Note: If the product on which you offer a discount does not meet the above criteria, your discount will not be published.

If your offer meets the criteria for a Prime Exclusive Discount:

  1. In the Advertising tab in Seller Central, select Prime Exclusive Discounts
  2. Download the Discount Upload template spreadsheet and fill in your product and pricing information
  3. Click Create Discount on the Prime Exclusive Discounts page, enter the name of the discounts and the date, and upload the completed promotion spreadsheet
  4. Review and edit the information about products that fail to meet the criteria mentioned above in Review stage and submit

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