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This article applies to selling in: United Kingdom

Out of budget notifications

Notifications are provided as your campaigns reach their budget.

When you reach your budget, we’ll send you an email notification that a campaign is out of budget. For daily budgets, we’ll also provide this notification in Campaign Manager. If you choose to, you can increase the budget and the campaign will continue to be shown to customers. For daily budgets, your budget will reset at the start of the next day, at which point your ad will continue running.

Daily budgets are spent as quickly as possible and your budget will not be paced throughout the day. This means that a smaller budget could be spent in a few minutes if there are a large number of shoppers interested in your advertised products.

The information in your budget notification may not match what you see in Campaign Manager. Budget notifications are an account alert, while the information displayed in Campaign Manager reflects campaign reporting that may take additional time to process.

Note: When you receive a notification, check to make sure which budget has been reached. If a portfolio budget or Sponsored Products overall budget has been reached, you will need to adjust those caps to allow your campaigns to continue running.
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