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This article applies to selling in: United Kingdom

Product assurance: Selling Infant bouncer seats (reclined cradles) in the EU and the UK

Important: If you sell products on Amazon, you must comply with all applicable laws and regulations in EU countries and in the UK, as well as Amazon policies applicable to those products and product listings.

Infant bouncer seats covered by this policy

An infant bouncer seat is a freestanding product intended to support an infant in a reclined position to facilitate bouncing, with the aid of a caregiver or by other means. The bouncer seats are typically used for infants who have not developed the ability to sit up unassisted (approximately 0 to 6 months of age). Fixed or folding reclined cradles or swings intended for children up to a weight of 9 kg or who are unable to sit up unaided are in the scope of the rule.

Examples of infant bouncer seats:


Our policy for infant bouncer seats

Amazon requires that all infant bouncer seats have been tested to and comply with the specific regulation or standard requirements listed below:

Product Regulation/Standard requirements
Infant Bouncer Seats
  • Test report or certificate for EN 12790:2009 (Child use and care articles - Reclined cradles)

  • Or EN 16232:2013 (Child use and care articles. Infant swings)
  • Or EN BS EN 14036:2003 (Child use and care articles. Baby bouncers)

Required information

We may request this information from you at any time, so we recommend that you have it easily accessible:

  • Your company name (if applicable) and seller ID
  • Your contact information: email address and phone number
  • A list of all infant bouncer seats that you list
  • Test reports confirming that each product was tested to the regulations and standards listed above.

Some labs provide special Amazon rates for testing. To find more information about these providers, refer to the Service Provider Network.

How to submit information

If you are contacted by us for compliance documents, complete the following steps to submit the requested information:

For Vendors:


  1. In Vendor Central, click the Items menu, and then select Vendor Certificates;
  2. Click on Missing Compliance Documents;
  3. Search for the affected ASIN and then;
  4. Click Add to upload the documents.
  5. If you believe that you do not need to submit documents for your ASIN(s), on the Compliance Document Upload page, click on “You can also file an appeal” on the top left corner of the screen

For Sellers:


  1. In Seller Central, click on Performance menu, then choose Account Health.
  2. Under Product Compliance Requests click on Documentation Requests.
  3. Click Provide Documentation or Appeal next to the ASIN.
  4. If you believe that you do not need to submit documents for your ASIN(s), select Yes on Is this an Appeal? questionnaire and submit an appeal. Otherwise, click No and follow the steps in Submit required documents section.

Policy violations

If you do not provide the required information by the applicable deadline, we may:

  • Remove the relevant product listings
  • Suspend your ability to add new products, listing privileges or both
  • Withhold any payments due to you
  • Pursue legal action

These potential consequences are in addition to, and in no way limited to, the consequences allowed by any agreement between Amazon and the seller. Amazon reserves the right to make judgments in its sole discretion about whether or not a listing is appropriate.

Additional resources

Important: The information provided on this page does not, and is not intended to, constitute legal advice; instead, all information, content and materials are available on this site are for general information purposes only.
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