Sell on Amazon Sign in
This article applies to selling in: United Kingdom

Brand-specific size charts

Size charts inform customers of a product’s measurements and mapped size, ensuring a proper fit. This facilitates an educated purchase with lower return rates and higher satisfaction. Size charts also translate the size label on the product for a specific local sizing format (what UK size is in EU size)

Brand-specific size charts are only available to Brand-Registered Sellers after completing the steps below. Once the required data has been processed, select the size chart link on the product detail page to access a window with the branded size chart.

How to add a brand-specific size chart

Brand-specific size charts are only available to Brand Registered Sellers at the moment, and are specific to a Department (Women, Men, Boys, Girls, Baby) and Product Type (Dress, Pants, etc.)

  1. Select one ASIN per Marketplace/Brand/Department/Product Type for which you want a brand-specific size chart. Contact Selling Partner Support at Seller Central>Help>Contact Us>Products and inventory>Issue with listing products>Provide an ASIN or SKU>Other product and inventory issues> Contact reason enter ‘Custom Size Chart Request’.
    1. Contact reason is ‘size chart’.
    2. Please describe your issue as Marketplace/Brand/Department/Product Type.
    3. ASIN ID is the Parent ASIN for the Product Type Definition (PTD).
  2. Selling Partner Support will reply with the appropriate template to capture the sizing dimensions.
  3. Complete the template(s) for your PTD using dimensions relevant to the PTD (empty cells in the template will not appear on the product detail page).
  4. Attach the completed template(s) to your Selling Partner Support case. Selling Partner Support will convert the templates into size charts.

It is important to provide a size chart as soon as you sell an ASIN in a new Product Type for your brand. You will need to create the ASIN in the Department and Product Type for us to load a size chart.

Do not load a new size chart for each new ASIN within the same Product Types. There is one size chart per Marketplace/Brand/Department/Product Type combination. If you already have a size chart for the Department ‘Women’s Dresses’, it will be automatically extended to new Department ASINs of the same brand when created in the same marketplace.

Available size charts


  • One size chart per Marketplace/Brand/Department/Product Type combination.
  • Size charts are only available for Rings. A brand can provide one size chart for each Department (Men, Women, Girls, Boys) mentioning size, diameter and circumference.
  • Currently, we are not able to provide image-based size charts for Rings.


  • One size chart per Marketplace/Brand/Department/Product Type combination.
  • Brands can provide one size chart per Department. For Unisex products, a chart is required for each Department. Example (For Unisex Sandal, a chart will be required for Men’s and Women’s departments).
  • Men’s and Women’s product types:
    • Boot
    • Shoes
    • Shoe Accessory
    • Sandal
    • Technical Sports Shoe


  • One size chart per Marketplace/Brand/Department/Product Type combination.
  • Unisex products require a size chart for each Department. (For Unisex Hat, a chart will be required for Men’s and Women’s departments).
    Note: Girls, Boys and Baby have one size chart for all garments. The size includes several sub-tables to accommodate tops, bottoms, etc.
  • Men’s and Women’s Product Types:
    • Accessory (gloves and belts)
    • Blazer
    • Bra
    • Dress
    • Ethnic wear
    • Hat
    • Kimono
    • Outerwear
    • Trousers (includes jeans)
    • Shirt (includes tops)
    • Skirt
    • Shorts
    • Sleepwear (tops, bottoms and nightgowns)
    • Socks and Hosiery
    • Suit
    • Sweater
    • Swimwear (bikini tops, bottoms and one-piece)
    • Underwear (briefs, camisoles, shapewear, boxers, etc.)
    • Adult-sized costumes

Products with sizing sub-categories/special sizes

  • A single size chart can include sub-tables to accommodate product sub-categories and special sizes. For example, the UK Women’s Trousers size chart includes:
    • Jeans
    • Jeans – Plus Size
    • Jeans – Petite
    • Jeans – Curvy
    • Jeans – Curvy Plus
    • Rompers
    • Pants
    • Pants – Plus Size
    • Pants – Petite
  • If a sub-table is left empty on the template, then no data will appear on size chart. For example, if you do not sell Rompers, leave this sub-table empty.

Information to include in your size chart

Local and other country sizes

  • The local size is the most important information and the actual size a customer will be selecting for their purchase.
  • This information is particularly important for shoes. For example, there is no universal translation for EU size to UK size.
    Note: If you mention several local sizes on your label, make sure that your size chart aligns with your labels


  • Make sure that you provide measurements that are relevant to your Product Type Detail. Men’s Pants need Waist and Inseam measurements but not Hip. Women’s Dresses need Chest/Bust, Waist and Hip but not Inseam.
  • When providing a measurement, list the metric(s) that correlate to the dimensions of the product. For example, XS (inches) Waist 28-30, Hip 40. These measurements can be one value or a range. They need to be in the local unit of measurement .

Manufacturer size and label

While the local size is the most important for customers and the one they will select when purchasing a product, we understand that your product might be labelled according to a local size format.If your product is labelled according to another size format, it is important that you provide the labelled size and corresponding dimensions for the product when creating the size chart. You can also add a disclaimer to the Product Description, for example: runs small, has been preshrunk.

How to fill in the template

The templates are country-specific and information requirements will be unique based on the Marketplace. The unit measurements (inches or cm) will also be localised based on the country in which the product is being sold. The templates are Excel files. Do not add or delete rows/columns, because this will cause the template loads to fail.

Size chart header and title

  • Your Brand’s name will automatically be added to the size chart title. For example ‘Levi’s Women’s shirts size chart’.
  • You cannot edit the size chart header or title.

Table header

If you are selling a peculiar subcategory of products, you can edit the table headers.

Note: The column headers, mandatory and optional values can be modified.

Column headers

The following might have minor differences in translation between countries:

  • Manufacturer and label size: The size listed on the label if it is different from the local size.
  • UK and other countries: The local size is mandatory, and it should match the size that customers select in the drop-down menu.
  • Bust, waist, hip and other body measurements: Enter the exact body measurement for the garment or enter a range. For example, waist (inches): 29 - 31.


  • Rows are numbered based on the requirements of our templates. If you need to add rows, please contact Selling Partner Support for assistance.
  • Rows that do not have data will not appear in the size chart.


  • Ranges: When displaying a size range use this format: number(s), space, hyphen then number(s). For example, 13-45 with no leading or trailing spaces. Otherwise, Excel will interpret this entry as a subtraction operation.
  • Fractions: Convert fractions to decimals. For example, 3 1/2 = 3.5. For sizes that are brand specific, change the cell format to ‘fraction’, otherwise ‘36 1/3’ will become ‘36.33333’. For example, Adidas 1/3.
  • HTML: These tags are not permitted.
    Note: Only enter data in the highlighted sections.

Save and upload your template

  1. For each template, Selling Partner Support requires:
    • Marketplace
    • Department (e.g. Men, Women, Baby, Boys, Girls)
    • Product Type (e.g. shirt, shoes, all PTD for kids)
    • A sample Parent ASIN
  2. Include this information in the file names that you upload, e.g. ‘US Men’s Levi’s Trousers xx’.
  3. If there are no item data quality issues, publishing takes up to 24 hours after the template has been uploaded.
  4. You can request a change to the size chart tables if:
    • You cannot find a table matching your product.
    • Important columns are missing.
    • You need additional rows to provide you size information.
      Note: Change requests will be reviewed by Amazon and confirmation will be sent if approved.
Sign in to use the tool and get personalised help (desktop browser required). Sign in

Was this article helpful?
Thank you for your feedback
How can we improve this help page? Note: This form doesn’t create a support case. Please specify what you think is wrong with the content itself.
What was helpful?
Thank you again for your help!
Thank you for your feedback. If you have more questions, please Contact Us.

Reach Hundreds of Millions of Customers

Start Selling on Amazon

© 1999-2020,, Inc. or its affiliates