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This article applies to selling in: United Kingdom

Prime Exclusive Discount FAQ

Can I schedule a discount even when some products are invalid?

Yes. You can submit a discount for scheduling even if there are some products that are still not valid. Please note that only the products with statuses of Ready to Submit and Ready to Delete will be submitted. You can always to return to the Review page to edit or delete the invalid products.

Some of my Prime Exclusive Discounts got suppressed. What does it mean?

This means that the Prime Exclusive Discount for the product has been removed temporarily. At the time of submission and even after submission, we periodically check whether products in the discount are meeting the eligibility criteria. Suppression of discount indicates your product has stopped fulfilling one or more of the eligibility criteria for Prime Exclusive Discount. ThePrime Exclusive Discount for your product will be automatically reactivated if a later check finds your suppressed product meeting eligibility criteria again.

Why did the discount get suppressed although it was valid earlier?

At the time of submission of a discount and thereafter, we periodically check whether products in the discount are meeting the eligibility criteria. The discount on a product not meeting the eligibility criteria will be suppressed.

How much is the fee to set up a Prime Exclusive Discount?

There is no fee to offer a Prime Exclusive Discount.

What types of Prime Exclusive Discount are available?

Prime Exclusive Discount can either be set up as percentage-off or amount-off. You can provide a minimum discounted price floor for each product.

How soon can a Prime Exclusive Discount start?

Always at 12:00 a.m. local standard time of the country on start date. If your start date is today, then the discount may take up to 120 minutes to go live.

I am not seeing the Prime Exclusive Discount on the product detail page, although I have already submitted it.

The Prime Exclusive Discount can take up to two hours to propagate. If you do not see your discount after two hours from the start time, then:

  1. your product might not be winning the buy box, or
  2. the SKU has been suppressed for other reasons.

Please check the More Buying Choices section of the ASIN. If you do not find your discount in More Buying Choices and the SKU does not have an active Sale Price, then the discount on your SKU might have been suppressed for other reasons. Please visit the Prime Exclusive Discount in Seller Central for details.

Why is the Discount Price on the detail page lower than the discount that I specified when scheduling the discount?

Creating multiple promotions and discounts on the same product can result in customers combining them for significant discounts. Please review your products carefully before scheduling.

I have made a mistake while creating the discount and I have already submitted the discount. How do I fix the discount?

You can always edit a discount, or remove or add products to a discount. For more information, see details here.

What happens to a Prime Exclusive Discount if I change the regular price (that is, your price on the Manage Your Inventory page) of a participating product?

The discounted price of the impacted product will be automatically adjusted by the percentage-off or amount-off that you indicated while scheduling the discount. If the resulting adjusted price is below the minimum discounted price that you mentioned while scheduling, then the Prime Exclusive Discount will be suppressed. Your product’s regular offer will not be impacted.

How do I reactivate a suppressed Prime Exclusive Discount for a product?

The Prime Exclusive Discount for your product will be automatically reactivated if a later check finds that your suppressed product meets eligibility criteria again. Separately, you can edit the details of the product to fix any issue that triggered suppression.

How do I find the status of a Prime Exclusive Discount?

You can find the status of your saved Prime Exclusive Discount from the Prime Exclusive Discounts homepage at Seller Central. Your discount will have one of the three statuses below:

  • Scheduled: All submitted SKUs successfully validated and discount has been submitted. There is no further action needed from you.
  • Needs Attention: Either your discount has not been submitted yet OR if your discount was submitted, then one or more of the submitted discounts are suppressed stage.
  • Expired: Your discount has ended.

How do I download a report?

To download a report, you can go to the Prime Exclusive Discount section on Seller Central. Select Download Report under View Details from the action cell corresponding to the discount for which you want to download the report.

One of my products in a Prime Exclusive Discount is in an overlapping Lightning Deal for only 4 hours. Will the discount on my product get suppressed for those 4 hours only?

The discount on the product will get suppressed 2 hours before the start of the Lightning Deals. It can take up to one hour after the Lightning Deal ends for the product to be reactivated. Please note that running a Prime Exclusive Discount will impact the maximum Deal Price of Lightning Deals for a product.

Some of my products are in a regular promotion. Will the Prime Exclusive Discount stack over the regular promoted price?

A regular promotion or voucher will stack on top of a Prime Exclusive Discount. In other words, a Prime Exclusive Discount will be combined with an overlapping promotion or voucher.

Can I add products to a discount after the discount creation deadline for events such as Prime Day, Black Friday etc.?

No, you will not be able to add the products. You will be able to edit your discounts that you have already submitted.

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