Sell on Amazon Sign in
This article applies to selling in: United Kingdom

Pricing status

You can view how your price compares to other prices on Amazon or outside of Amazon in the Pricing Status section of the Price + Delivery column on the Manage Inventory page. This column will compare your price to:

  • Featured Offer, which is the offer at the top of a product detail page. Customers can ‘buy now’ or add it to their shopping carts. Sellers must meet performance-based requirements, including pricing competitively, to be eligible to compete for Featured Offer placement. For more information, refer to How the Featured Offer works.
  • Competitive price, which is the lowest price for the item from other major retailers outside Amazon. It does not include prices from other sellers in the Amazon store. To be considered competitively priced, your Price + Delivery must be less than or equal to the competitive price. For more information, refer to Pricing Health.
  • Lowest price, which is the current lowest price on Amazon for this product. Current lowest price is based on your Manage Inventory preferences page, which allows you to compare offers using the following variables: listing condition, fulfilment method, feedback rating and handling time.

For each of these prices, you will see a green tick if your price is less than or equal to the respective price. If your price is higher than the respective price, you will see a red cross.

Note: We reserve Featured Offer placement for seller offers that maintain our customer experience standards, including timely dispatch, competitive pricing, accurate listing and prompt delivery. For your offer to be eligible to be a Featured Offer on the Product Detail page, you need to meet the qualifying criteria.
Sign in to use the tool and get personalised help (desktop browser required). Sign in


Reach Hundreds of Millions of Customers

Start Selling on Amazon


© 1999-2021, Amazon.com, Inc. or its affiliates