On July 16, 2021, a new EU Regulation on product safety (called the “Market Surveillance Regulation (EU) 2019/1020”) is coming into effect. This new regulation adds the requirement for CE-marked products to have someone present in the European Union acting as the point of contact for product compliance (a “Responsible Person”).
This page outlines what is changing and offers some guidance on what you can do to prepare for the changes. This material is for informational purposes only. It is not intended as legal advice. We encourage you to consult your legal counsel if you have questions about the laws and regulations concerning your products.
If you sell CE-marked products that are manufactured outside of the EU, you will need to ensure that such products have a Responsible Person in the EU prior to July 16, 2021. After July 16, 2021, it will be illegal to sell CE-marked products in the EU without an EU Responsible Person.
Prior to July 16, 2021, you will need to ensure that your CE-marked products are labelled with the contact information of the Responsible Person. This labelling can be done on the product, its packaging, the parcel, or an accompanying document.
The first step is to confirm that your products are subject to CE-marking legislation. Common examples of products that are required to be CE-marked include toys, electronics, personal protective equipment, machinery, construction products, gas appliances, recreational and personal watercraft, pressure vessels, and measuring equipment.
We also have some additional guidance for CE-marking legislation here. If you are unsure if the products you sell are required to be CE-marked, we recommend that you reach out to your supplier/legal counsel to investigate further.
If you are the brand owner of CE-marked products, we recommend that you take the following steps:
Yes. Amazon needs to collect the contact information of the Responsible Person for non-EU brands/ASINs. We will communicate shortly on how to notify Amazon of your Responsible Person.
Yes. If you are a reseller of CE-marked products, we recommend talking with your upstream suppliers to confirm they are aware of the upcoming changes and to ensure they are taking appropriate actions to appoint a Responsible Person. You can also confirm with your manufacturer/supplier if options a. and b. from the list above may be applicable to them.
An EU Responsible Person can be one of the following:
For products impacted by the new regulation, the Responsible Person is required to do the following:
In addition, the contact information of the Responsible Person is required to be displayed on the product or on its packaging, the parcel, or an accompanying document.
If you are a brand owner based outside of the EU, Amazon will be contacting you again in the future to provide additional information on how Amazon can support your compliance with the Market Surveillance and Compliance of Products Regulation and the actions that you will need to take.
The EU Regulation 2019/1020 on Market Surveillance and Compliance of Products, published on June 20, 2019, sets out a framework aimed at increasing accountability for product safety and technical compliance, as well as enforcement of technical compliance breaches.
We strongly encourage you to visit the European Commission’s website for more information on EU Regulation 2019/1020 on Market Surveillance and Compliance of Products: