The Pricing Health page provides an overview of your Featured Offer eligibility and sales conversion from a pricing point of view.
The Featured Offer tab lists:
The Sales conversion tab lists:
Providing a great customer experience is essential to successful selling on Amazon. We reserve Featured Offer placement for seller offers that maintain our customer experience standards, including price competitiveness.
We notify you when your offer becomes ineligible to be a Featured Offer on the Product Detail page. This happens when your total price (price + shipping) is above the Competitive Price.
For your offer to be eligible to be a Featured Offer on the Product Detail page, you need to be priced competitively and meet other qualifying criteria.
The Competitive Price is the lowest price for this item from other major retailers. It does not include the prices from other sellers in the Amazon store.
While we do not reveal the names of competitors, the Competitive Price is determined based on prices from a list of major national retailers. This list is reviewed regularly to ensure competitors are relevant for each country and product group.
Yes, Featured Offer qualifications apply to all sellers.
The Featured Offer percentage is calculated as the total page views in which you are the Featured Offer divided by the total page views received by products you list. Only active items are considered. You will see ‘—‘ if we are unable to calculate your Featured Offer percentage.
Sales conversion rate is calculated as your total orders (minus returns) divided by the total page views received on products you list. You will see ‘—‘ if we are unable to calculate your sales conversion rate.
The suggested lower price is based on a range of factors including historical selling prices, recent Featured Offer eligible prices, lowest price for this item from other major retailers, and input from customers for your products.
The Competitive Price, Featured Offer price, and suggested lower price are published through our MWS APIs. The AnyOfferChanged notification provides this data through the CompetitivePriceThreshold element, BuyBoxPrice element, and SuggestedLowerPricePlusShipping element, respectively. Ask your repricer for more information on how you can stay competitive.