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This article applies to selling in: United Kingdom

FBA New Selection programme

Note: Starting April 1, 2021, we are expanding the FBA New Selection programme. See the Upcoming changes to FBA New Selection programme page for complete details.

Participants in the Fulfilment by Amazon (FBA) New Selection programme can qualify to get free monthly storage, free removals and free returns processing on eligible ASINs that are new to FBA across Amazon’s European marketplaces – UK, Germany, France, Italy and Spain. In addition, sellers who are new to FBA can qualify to get an £80 discount on Amazon Partnered Carrier shipping.

If you want to participate, you must enrol in the programme. After you enrol, Amazon will determine whether you qualify for the fee waivers based on the eligibility criteria below.

By participating in the New Selection programme, you agree to the terms and conditions below.

Important: Enrol now

Programme details

  • Limited to new-to-FBA parent ASINs: By enrolling in the program can take advantage of fee waivers on up to 500 parent ASINs that are new to FBA across Amazon’s European marketplaces—UK, Germany, France, Italy and Spain. The 500-parent-ASIN limit will be reset annually on January 1.
  • Free monthly storage: No monthly storage fees for the first 50 units of each new parent ASIN for 90 days after the first unit is received at an Amazon fulfilment centre. If you are not in the Pan-European FBA program, you will receive this benefit based on the first country in which you send units of your new ASIN to a fulfilment centre. Sellers in Pan-European FBA can send inventory to fulfilment centres in any of the Amazon European marketplaces and get the monthly storage fee waived for the first 50 units combined across these marketplaces.
  • Free removals: You can remove any of these first 50 units within 180 days after the first inventory-received date, with no FBA removal fees.
  • Free return processing for four product categories: For Clothing & Accessories, Shoes & Bags and Jewellery & Watches only, FBA will waive returns processing fees for up to 50 units of each eligible parent ASIN. Returned items must be received at a fulfilment centre within 120 days of the first inventory-received date.
  • £80 discount on shipping (new FBA sellers only): If you are new to FBA and enrol in the New Selection program, we will waive the first £80 in charges for the Amazon Partnered Carrier shipping. ASINs do not have to be new to FBA to get this discount.
Note: Due to Brexit, as of January 1, 2021, Amazon is unable to return inventory across the border between the UK and EU. To remove inventory from UK fulfilment centres, you must enter a valid UK address. To remove inventory from EU fulfilment centres (Germany, France, Italy, Spain, Poland, and Czech Republic), you must enter a valid EU address. For details, see 'Prepare your Amazon business for Brexit'.

Seller eligibility

Professional sellers are eligible to enroll in the New Selection program. If you've been assigned an Inventory Performance Index (IPI) score, you must have a score of 400 or higher to qualify for the program. New Professional sellers, or sellers yet to be assigned an IPI score, can also enroll in the program and receive benefitss.

To get benefits, you must enrol in the program and maintain eligible status. Your eligibility status will be updated daily, based on your IPI score. Once you enrol and are confirmed eligible for the program, you will remain eligible until the next April 1 assessment, even if your IPI score changes before that date.

However, enrolled sellers who have an IPI score below 400 as of the next April 1 assessment will be removed from the program.

If you have enrolled but are not eligible to receive program benefits because your IPI score is below 400, you will become eligible on the next daily assessment date if your IPI score is 400 or higher at that time.

You must be eligible for the program on the date that your first new-to-FBA ASIN is received at a fulfillment center in order for that ASIN to qualify for the program’s free monthly storage, free removals and free return processing benefits.

ASIN eligibility

Only standard-size ASINs are eligible for the programme.

Parent ASINs must not have been previously enrolled in FBA within the past 180 days.

Parent ASINs must be new to FBA across Amazon European marketplaces (UK, Germany, France, Italy and Spain).

ASINs in Media categories and used items are not eligible. Media categories are Books, DVDs, Music, Software & Computer/Video games, Video, Video game consoles, and Video game accessories.

To qualify for free returns processing, an ASIN must be in the Clothing & Accessories, Shoes & Bags, Jewellery or Watches category.

Tip: Use our product search tool to see if your ASIN is new to FBA across Amazon’s European marketplaces.

For more details, refer to the Programme terms and conditions section below.

Frequently asked questions

Am I limited to sending 50 or fewer units to fulfilment centres?

No, you can send in as many units as you like. However, only the first 50 units of each eligible ASIN that are received at fulfilment centres will qualify for the fee waivers.

If I create more than 500 new-to-FBA parent ASINs, can I remove certain ASINs from my eligible list and add others?

No, only the first 500 new-to-FBA parent ASINs that you create will qualify for the fee waivers. Any new ASINs you create after the first 500 will not qualify. However, the 500-parent-ASIN limit will reset on 1 January each year.

I am a new FBA seller. If the charge is less than £80 for my first shipment to fulfilment centres, will the rest of the discount be applied to later shipments?

Yes. We would waive Amazon partnered carrier shipping fees for you until you reach the £80 threshold. The discount only applies to charges on deliveries to fulfilment centres through the Amazon Partnered Carrier programme.

Can I test an ASIN in one European marketplace if it already exists in a different one?

No. ASINs you create must be new across all Amazon European marketplaces – UK, Germany, France, Italy and Spain – to be eligible for this program. ASINs that already exist and are sold through FBA in another European marketplace are not eligible.

Can I test a new ASIN in two countries, for example in the UK and Germany?

Sellers who participate in the Pan-European FBA programme can test a new ASIN across European marketplaces at one time. However, sellers who do not participate in the Pan-European FBA programme can test an ASIN in only one European marketplace. In either case, the ASIN must be new to FBA in all five of Amazon’s European marketplaces.

If my ASINs are EAN exempt or do not have an EAN number, will they still qualify for the program?

Yes, if the created ASINs meet all the eligibility criteria and adhere to the ASIN creation policy, they will qualify to get the benefits.

Programme terms and conditions

The English version of these terms and conditions is the definitive legal version. Translations into German, French, Italian, Spanish, Chinese, Japanese and Korean are available for your ease of reference only.

The following terms and conditions (these ‘Terms’) supplement the Amazon Services Europe Business Solutions Agreement, including the FBA Service Terms, and govern your participation in the FBA New Selection Programme (the ‘Program’). Unless otherwise provided in these Terms, all capitalised terms are as defined in the BSA and the FBA Service Terms. By participating in the Programme, you agree to these Terms.

  1. The Program started on April 1, 2020 and is available in the Amazon European marketplaces of the UK, Germany, France, Italy and Spain.
  2. Only Professional Sellers are eligible for the Programme. Your participation in the Programme is subject to Amazon’s approval.
  3. To be an eligible seller for the FBA New Selection Program, Professional sellers who have been assigned an IPI score must have a score of 400 or higher. New Professional sellers, or sellers yet to be assigned an IPI score, are also eligible to enrol in the program and receive benefits. To get the benefits, sellers must enrol in the program and maintain eligibility status.
  4. ‘Eligible ASIN’ means one of the first 500 ASINs you create for FBA after you are enrolled in the Programme that is:

    1. New to FBA across Amazon European marketplaces (UK, Germany, France, Italy and Spain);
    2. A parent ASIN not previously enrolled in FBA within the past 180 days;
    3. Not a Media Product or used item;
    4. Standard size; and
    5. Received at an Amazon fulfilment centre after the Program start date of April 1, 2020.
  5. To be eligible for free returns processing, an ASIN must be in the Clothing & Accessories, Shoes & Bags, Jewelry or Watches category and meet the Eligible ASIN criteria specified above.
  6. The Eligible ASIN limit (500 parent ASINs) will be reset on January 1 each year.
  7. Eligible ASINs exclude:
    1. New child ASINs created under a parent ASIN that already exists on FBA;
    2. Oversize products, and
    3. Media and used items.
  8. Seller must be enrolled in the Programme before an ASIN’s first inventory-received date at an Amazon fulfilment centre for the ASIN to qualify for monthly storage, removal and return processing fee waivers.
  9. To be eligible for the discount on the shipment charge, sellers must:
    1. Be new to FBA (have not sent inventory to FBA in the past);
    2. Send their first shipment to a fulfilment centre after April 1, 2020;
    3. Be enrolled in the FBA New Selection programme before sending their first shipment to a fulfilment centre; and
    4. Use an Amazon partnered carrier to send their shipment to a fulfilment centre.
  10. For each Eligible ASIN, FBA will waive monthly storage fees for the first 50 units received at an Amazon fulfilment centre, for up to 90 days after the first inventory-received date. Sellers can remove any of those first 50 units within 180 days after the first inventory-received date, with no FBA removal fees.
  11. For Clothing & Accessories, Shoes & Bags, Jewellery and Watches only, FBA will waive return processing fees for up to 50 units of each eligible parent ASIN. Returned items must be received at a fulfilment centre within 120 days of the first inventory-received date.
  12. A parent ASIN and variations of it (child ASINs) are considered one ASIN for determining the first 50 units of each eligible ASIN.
  13. Amazon may change or cancel the Programme at any time by giving you 30 days’ prior written notice.
  14. Participation in the Fulfilment by Amazon Programme is subject to the FBA Service Terms and policies in the BSA. These Terms will terminate automatically upon any termination of the BSA or the FBA Service Terms.
  15. You acknowledge that storing units in an additional country to your home marketplace country will trigger additional VAT obligations for your business and may trigger other reporting requirements such as Intrastat. You will be responsible for the collection and payment of your taxes together with the filing of all relevant returns where required.
Last updated: January 21, 2021
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