FBA New Selection programme makes the launch of new products on FBA more accessible by offering free storage, free removals and free return processing of your new-to-FBA ASINs. In addition, brand owners who complete Brand Registry can take advantage of a monthly rebate of 5% on their sales of branded ASINs.
FBA New Selection programme benefits at a glance
|Benefits (per parent-ASIN)||All Product Families – Standard-size items||All Product Families – Oversize items||Clothing, Shoes & Bags|
|5% rebate of branded ASIN sales price||50 units / 90 days||30 units / 90 days||100 units / 120 days|
|Free Storage||50 units / 90 days||30 units / 90 days||100 units / 120 days|
|Free Removal||50 units / 180 days||30 units / 180 days||100 units / 180 days|
|Fee Return Processing||20 units / 180 days|
If you are an existing FBA seller, to participate, you must enrol in the programme.
If you are a new seller who listed your first buyable ASIN and started with FBA in 2022, you will be auto-enrolled into the programme.
After enrolment, you’ll have access to the FBA New Selection dashboard, which shows your engagement with the programme.
Professional sellers are eligible to enrol in FBA New Selection. If you’ve been assigned an Inventory Performance Index (IPI) score, you must have a score of 400 or higher to qualify for the programme. If you are a new Professional seller or have yet to be assigned an IPI score, you can also enrol in the programme and receive the programme’s benefits.
To get the benefits, you must maintain eligibility after enrolment. Your eligibility status will be updated daily, based on your IPI score.
You’ll remain eligible until the next yearly assessment on April 1, even if your IPI score changes before that date. If your IPI score is below 400 as of April 1, you’ll be removed from the programme.
If you have enrolled but aren’t eligible for the programme benefits because your IPI score is below 400, you’ll become eligible if your IPI score is 400 or higher on the next daily IPI assessment date, even if it comes before the yearly eligibility assessment on April 1.
Enrolled sellers must be eligible for the programme on the date that their first new-to-FBA ASIN was received at the fulfilment centre in order for that ASIN to qualify for the programme’s free monthly storage, free removals and free return processing benefits.
To be eligible to receive the 5% sales rebate, you must complete Brand Registry and be identified as a Brand owner on the Brand benefit eligibility page. The rebate will only be applied to branded new selection where you are the Brand owner. While this rebate may not stack with other bonuses offered by Amazon, including the New Seller Incentives bonus, we will always award you the more favourable bonus to you. You can learn more by going to New Seller Incentives.
Standard-size and oversize (including small, medium and large oversize, but not special oversize) ASINs are eligible for the programme.
Parent ASINs must be new to FBA in the UK.
ASINs in Media categories and used items are not eligible. Media categories are Books, DVDs, Music, Software & Computer/Video Games, Video, Video Game Consoles and Video Game Accessories.
Only clothing, shoes and handbags ASINs are eligible for free returns processing.
For more details, refer to the Programme terms and conditions section below.
To learn more about the FBA New Selection programme, watch this Seller University video.
Enrolling in Amazon Brand Registry unlocks a suite of tools designed to help you build and protect your brand, creating a better experience for customers. Go to Brand Registry to learn more about their eligibility requirements and application process.
For new brand owners, the New Seller Incentives bonus will apply first. You can receive the New Seller Incentives bonus for one year after eligibility is determined or for your first £800,000 in branded sales, whichever comes first. Afterwards, you will qualify for the FBA New Selection rebate.
No, you can send in as many units as you like. However, only the first 50 units of each eligible standard-size ASIN and 30 units of each oversize ASIN that are received at fulfilment centres will qualify for the fee waivers.
No. The ASINs that you create must be new to FBA in the UK to be eligible for this programme. ASINs that already exist and are sold through FBA in the UK are not eligible
Yes, if the created ASINs meet all the eligibility criteria and adhere to the ASIN creation policy, they will qualify to get the benefits.
The English version of these terms and conditions is the definitive legal version. Translations into German, French, Italian, Spanish, Chinese, Japanese and Korean are available for your ease of reference only.
The following terms and conditions (these “Terms”) supplement the Amazon Services Europe Business Solutions Agreement, including the FBA Service Terms, and govern your participation in the FBA New Selection Programme (the “Programme”). Unless otherwise provided in these Terms, all capitalised terms are as defined in the BSA and the FBA Service Terms. By participating in the Programme, you agree to these Terms.